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Patty Henderson

Founder at Annum - gBETA Accelerator UST 2020 cohort - developing the master marketing calendar you've been waiting for

Patty Radford Henderson is the Founder and CEO of Annum, a company that develops marketing planning software.1 She founded Annum in 2020 to address challenges in marketing planning by creating an integrated marketing calendar designed for strategic omnichannel planning.2

With a background in marketing and journalism, Patty has extensive experience in the industry:

  1. She started her career in the beauty industry, developing seasonal marketing programs for brands like Aveda, L'Oreal, and Redken.2
  2. She has held leadership positions at companies such as Target, Regis Corporation, and Martin Williams Advertising.
  3. Patty co-founded Union Park Marketing, a digital agency, in 2013.2
  4. She has worked as a senior marketing strategist and workshop instructor for the Association of National Advertisers.1

Patty's innovative work with Annum led to her being granted patent 12,079,779 on September 3, 2024, for her design of the Annum planning software.2 The software brings all campaigns, channels, content, and tactics into one unified calendar view, helping marketers plan more effectively and drive revenue.1

In addition to her work at Annum, Patty is a speaker and workshop leader, sharing insights on content strategy, omnichannel customer experience, and integrated marketing planning.2

Related Questions

What inspired Patty Henderson to start Annum?
How does Annum's software differ from traditional marketing planning tools?
What are some notable companies that use Annum's software?
Can you share more about Patty Henderson's background in advertising and marketing?
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Patty Henderson
Patty Henderson, photo 1
Patty Henderson, photo 2
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Location

St Paul, Minnesota, United States

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