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Paul Archer

Brand Building Nerd. Founder @Duel, host @Building Brand Advocacy podcast, best selling author & record-breaking adventurer,

Paul Archer is a prominent entrepreneur and the host of the Building Brand Advocacy podcast, where he explores strategies for enhancing brand visibility and loyalty through advocacy. He is also the founder and CEO of Duel, a consultancy that specializes in brand advocacy, helping companies leverage customer testimonials and social influence to drive sales and engagement. His expertise lies in social commerce, a topic he frequently discusses on his podcast, emphasizing its importance in modern marketing strategies.124

Background and Experience

  • Founder and CEO of Duel (2017 - Present): Archer leads this brand advocacy platform, which collaborates with well-known brands like Pandora and Dove to enhance their marketing efforts through community engagement and advocacy.24
  • Host of Building Brand Advocacy (2022 - Present): In this role, he interviews industry leaders and shares insights on effective brand building, focusing on how brands can cultivate communities and empower advocates to drive results.34
  • Previous Roles: Before founding Duel, Archer was involved in various entrepreneurial ventures, including serving as the Chief Mischief Maker at DAREDEVIL PROJECT LIMITED, where he organized events and developed apps. He also worked as a Sales and Marketing Project Manager at Gradintel.com, contributing to the launch of a graduate job matchmaking platform.24

Education

Archer holds a Bachelor of Science (BSc) degree in Business and Psychology from Aston University, which he completed between 2006 and 2010. During his time there, he was actively involved in fundraising activities for charity.24

Podcast Focus

The Building Brand Advocacy podcast features discussions on the principles of brand building, social commerce, and community engagement. Archer aims to provide actionable insights for marketers and business leaders looking to enhance their brand's presence in a competitive marketplace.135

Highlights

Aug 29 · linkedin

Duel Tech has been shortlisted for the Global Influencer Marketing Awards for the work with our partners at Mint Velvet 🎉

Thanks for the nomination!! https://lnkd.in/eUbhwV_K

#GlobalInfluencerMarketing #Awards #AwardAnnoucement #GIMA24

Aug 26 · linkedin

Another Exciting Team Announcement 🎉 Jared Harding has officially joined the Duel Tech team as Director Of Product 🔥

Coming from the Director of Product at Sweatcoin he built out their product team

He absolutely smashed presenting the Product team's plans for the quarter to the whole company... a week into joining us! and continues to get the whole team excited about the product roadmap.

Jared has been growing our Product team with lots of new hires planned for 2025 any recommendations send them his way 👀

(And yes, the eagle-eyed among you might be wondering after my post introducing Darren Noble... Yes we require all of our staff to wear blue shirts and cross their arms 👔)

#anouncement #newhire #DuelTech #Growth #Teambuilding

Related Questions

What inspired Paul Archer to start the Building Brand Advocacy podcast?
How did Paul Archer's experience at Duel influence his approach to brand advocacy?
What are some key strategies Paul Archer discusses in the Building Brand Advocacy podcast?
How does social commerce fit into Paul Archer's brand advocacy framework?
What are some notable brands that have benefited from Duel's brand advocacy services?
Paul Archer
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Location

London, England, United Kingdom