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Paul Bannister

Chief Strategy Officer at CafeMedia

Paul Bannister is a seasoned professional in the digital media industry, with a diverse background spanning product development, marketing, editorial, and sales.

He excels in creating large-scale digital products that not only engage audiences but also deliver significant value to brands.

In recent years, Paul has emerged as an influential figure in the programmatic space, particularly known for his expertise in header bidding and advocating for enhanced connectivity between buyers and sellers.

Paul's efforts have focused on optimizing the advertising experience and introducing innovative formats through programmatic channels.

He pursued his education in Computer Science & Engineering at the University of Pennsylvania.

Throughout his career, Paul has held key roles such as Chief Strategy Officer at CafeMedia, Limited Partner at FirstPartyCapital, Board Member at IAB Tech Lab, and EVP, Strategy at CafeMedia.

Highlights

Jul 3 · The Drum
MediaMath’s Dramatic And Drawn-out Downfall: ‘Leadership Really ... - The Drum
MediaMath’s Dramatic And Drawn-out Downfall: ‘Leadership Really ... - The Drum
Apr 6 · Adweek
The IAB Tech Lab Unveils New Taxonomy for Digital Video Inventory - Adweek
The IAB Tech Lab Unveils New Taxonomy for Digital Video Inventory - Adweek
Paul Bannister
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Location

New York, New York, United States