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Paul Benigeri

Founding Team at Hvmn

CEO, Co-founder of @EAG.la

Highlights

Aug 13 · linkedin
Jul 19 · linkedin

One influencer, ten brands, ten different approaches. That's a lesson we recently unpacked in our webinar about gifting with Alex Ashton. It's not just about transactions; it's about building genuine relationships that resonate.

Here are some key takeaways that might shift your perspective:

1️⃣ Influencers charge different rates for different brands, and that's okay. It aligns with their fit and business strategy.

2️⃣ Before diving into paid collaborations, explore what you can achieve with gifting. It’s a fantastic way to gather real, valuable data without an upfront cost.

3️⃣ The most effective influencer programs don’t just focus on numbers. They prioritize authentic connections, creating content that feels genuine and engaging.

For more insights on gifting, join my webinar next Friday with Sarah Grosz: https://lnkd.in/et3M8c88

#InfluencerMarketing #BrandStrategy #ArchiveInsights #RelationshipBuilding

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Paul Benigeri
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Experience

Founding Team at Hvmn
Vice President Of External Relations at Bases

Education

Stanford University
The British School Of Paris
Mining, Stanford University
British School Of Paris
Bachelor Of Science In Computer Science, Stanford University

Location

Miami, FL, United States