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Paul Boulet-Alips
Consultant chez Click Analytic
Professional Background
Paul Boulet is a highly accomplished leader in the sports management and marketing sectors, with a wealth of experience that spans multiple continents and organizations. He currently serves as the Chief Executive Officer and Co-Founder of Click Analytic, where he leads innovative data-driven strategies to enhance performance in sports and business. With a strong background in marketing consultancy, Paul has previously collaborated with notable organizations such as Skyn Iceland and Karine Alips, where he implemented impactful marketing strategies that have elevated brand presence and market reach.
Paul's expertise extends to the realm of partnerships and business solutions, having held a pivotal role at Creative Artists Agency, a leading sports and entertainment agency. His journey also saw him contribute his skills at O2 Management, where he was instrumental in providing tailored business solutions. His entrepreneurial spirit shines through with his co-founding of Admirate Sarl, which further solidified his capabilities in navigating the complex landscape of sports marketing and management.
Education and Achievements
Paul's educational foundation is exceptionally robust, reflecting a dedication to mastering the fields of sports management, marketing, and international business. He pursued a Master of Science in Sport Management at the prestigious Columbia University in New York City, immersing himself in cutting-edge research and best practices that influence the sports industry today. Furthermore, his Bachelor of Arts and Bachelor of Business Administration, with concentrations in Marketing, International Business, and Spanish from Regent's University London, laid the groundwork for his versatile skill set.
Additionally, his educational journey included studies at esteemed institutions such as Universidad Francisco De Vitoria, University of Valencia, and International School of Geneva, providing him with a diverse international perspective. This extensive academic background has empowered Paul to understand and implement strategies that resonate across cultures and markets, making him a valuable asset in any professional environment.
Achievements
Throughout his career, Paul Boulet has accumulated a remarkable list of achievements that underline his commitment to excellence and innovation. His role as Chief Executive Officer at Click Analytic stands as a testament to his entrepreneurial spirit and ability to harness technology to drive success in the sports industry. Under his leadership, Click Analytic has become synonymous with effective data solutions that empower sports organizations and businesses alike.
Paul's contributions as a guest speaker at the University of Neuchâtel highlight his status as a thought leader in the field. Sharing insights on marketing, business solutions, and sports partnerships, he inspires the next generation of professionals eager to make their mark in the industry. Furthermore, his experience in internships with prestigious organizations such as Société Générale and Nanes Balkany Partners early in his career helped to shape his understanding of the intricacies of finance and business operations, which he has effectively applied throughout his professional journey.
In conclusion, Paul Boulet is a distinguished figure in the world of sports management and marketing. With his rich educational background, extensive hands-on experience, and proven track record of success, he continues to make significant contributions to his field and inspire others along the way.
Highlights
67% of influencers earn most of their income from brand deals.
But where else can you earn as an influencer? Let’s recap 11 classic methods 👇
1️⃣ Sponsored Posts This is the most common way to earn money as a creator (+66% according to Influencer Marketing Hub). Creators are paid per post, story, or series of posts.
2️⃣ Affiliate Marketing Influencers earn a commission on sales generated through their unique affiliate links.
3️⃣ Product Collaborations You can partner with a brand to produce co-branded products. 💡This is a perfect opportunity to elevate your personal brand and monetize your audience. For example, Sabrina Carpenter x Van Leeuwen Ice Cream
4️⃣ Ambassadorships Ambassadorships appear more authentic to your audience compared to one-off partnerships. Besides earning from sales, you usually also receive free products and experiences. 💡 However, it may limit your opportunities to work with other brands.
5️⃣ Merchandise and Your Own Brand Merchandise sales account for only 5% of creator earnings, but they can be very lucrative for some. For example, creator Matt Meagher sold over $40K in merchandise in a single day. Many creators also start their own brands since they have already built an audience of potential buyers. Think Grace Beverley and TALA.
6️⃣ Subscriptions Offer your followers exclusive content for an additional price. For example, Instagram recently introduced paid subscriptions to boost creators’ revenue. You can start using it if you have over 10K followers. Or, take OnlyFans. And it’s not only about X-rated photos! For example, Sonja Morgan uses it for Q&A sessions with fans, behind-the-scenes content, and more.
7️⃣ Diversifying Spread income across platforms, Write books, host events, start podcasts. Think of Alex Cooper, who recently secured a deal with SiriusXM for $125M.
8️⃣ Licensing It’s a no-brainer! Let brands use your name/photos, generating passive income. You can also sell your photos to AI companies, so brands can use them for their marketing assets.
9️⃣ Content Creation Influencers are also content creators. UGC is on the rise, so jump on the opportunity and sell the content you produce. You can also sell usage rights. It’s a great way to create an additional income stream.
🔟 Equity in Companies Influencers are the new investors. Brands are eager to offer company equity in exchange for promotion. Take Olivia Ponton and NUDESTIX, or Roger Federer and On. (Scott Van den Berg is a great creator who talks about brands and influencers)
1️⃣1️⃣ Ad Revenue Sharing By monetizing content on platforms like YouTube and TikTok, Creators earn a portion of the ad revenue generated from views and engagement.
It’s hard to mention all streams of income, as the career of an influencer is a goldmine of earning opportunities.
If you’re a content creator reading this, what’s YOUR most common way to earn money?
#socialmedia #influencermarketing
Selena Gomez to sell Rare Beauty?
Bloomberg just dropped a bombshell 👇
Rare Beauty, Selena's brainchild, is exploring sale options with Goldman Sachs and Raymond James.
The details behind the potential sale aren’t clear.
Everything is possible — selling to a beauty conglomerate/investment firm/holding an initial public offering, etc.
The Business of Fashion of Fashion previously reported that the company is seeking a valuation of $2 billion.
And the price tag seems reasonable according to experts ;
Anncy Rowe, CMO of skincare brand StriVectin, explained to Business Insider:
"I was not surprised by the price tag, as it's a healthy brand with loved products"
Why?
Because Rare Beauty isn't just another celebrity brand, it's a trailblazer.
𝙇𝙚𝙩’𝙨 𝙧𝙚𝙘𝙖𝙥 𝙎𝙚𝙡𝙚𝙣𝙖’𝙨 𝙚𝙣𝙩𝙧𝙚𝙥𝙧𝙚𝙣𝙚𝙪𝙧𝙨𝙝𝙞𝙥 𝙟𝙤𝙪𝙧𝙣𝙚𝙮.
It all started in 2020.
Due to her incredible community (400M+ followers) ;
The quality of their products ;
And their smart marketing team ;
Rare Beauty has won consumer loyalty in a very short time ❤️
👉 In 2022, they generated $70M in sales 👉 A year later, they did x3 : $350M in net sales
Many have said it transcends the "celebrity brand" moniker and has become a well-respected cosmetics company.
The brand also owes its success to popularity among influencers.
Rare Beauty has the highest earned media value among all US cosmetic companies.
According to Click Analytic ; it's +55k creators mentions on TikTok & Instagram
Impressive results, right?
Here's more about their social presence:
-> The brand has 7.2M followers on Instagram (+10.5% over the last 30 days) -> 3.7M followers on TikTok (+9% growth monthly) -> 800K average views on TikTok
HUGE
So it’s no wonder big brands like Coty, L'Oréal, or Estée Lauder are likely to compete to acquire Rare Beauty.
If Selena sells her brand, keeps her stake in the company, and adds up her previous earnings...
Selena’s net worth could hit $1 billion.
The takeaway?
Selena is a perfect example of how to leverage a personal brand.
The real question for the future acquirer: How will they sustain Rare Beauty's unique identity? Will Selena stay involved?
Want more info? Check the fantastic recap made by Madeline Berg (in the comments below 👇 )
#influencermarketing #creatoreconomy #socialmedia #dtcbrands #ecommerce
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.