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Paul Brourman

SVP, Brand Creative at KOHL'S

Paul Brourman is an experienced creative leader currently serving as the Senior Vice President of Brand Creative at Kohl's, a position he has held since May 2024.1 In this role, he leads a 280-person in-house team responsible for integrated brand creative marketing across all channels.12

Prior to joining Kohl's, Brourman had an extensive career in the creative industry:

  • Chief Creative Officer and CEO at Sponge (January 2007 - June 2024)1
  • SVP, Group Creative Director at DDB Chicago (November 1988 - October 2006)1
  • Art Director at HBM Creamer/ Della Femina McNamee (September 1986 - November 1988)1

Brourman is known for his team-oriented leadership style and human-first approach to management.1 He has over 20 years of experience in large agency management and 17 years in the entrepreneurial small agency realm.1

Education and Achievements

  • Bachelor of Arts in Graphic Design from Pennsylvania State University (1982-1986)1
  • Pursued a Masters in Product Development at Northwestern University (2005-2006)1
  • Recipient of the Penn State Distinguished Alumni Award (1992)1
  • Named in CRAIN'S 40 Under 40 (2004)1

Brourman's expertise spans various areas including retail, hospitality, brand strategy, employee engagement, innovation, and digital content creation.1 His LinkedIn username is indeed paulatsponge.23

Highlights

Jun 27 · linkedin

Thrilled to announce I've taken a new position as SVP, Brand Creative at Kohl’s, leading a 280-person dedicated in-house team of talented creatives, stylists, project managers, producers, builders, developers, and team leads across all creative from concept to production.   To say I've received the warmest welcome is an understatement. My first weeks went by in a flash and I couldn't be more energized by the opportunity, the people and customer-first culture, the phenomenal potential in the Kohl's brand and the journey ahead!

Sponge will continue on a new journey of its own and I have now assumed a Board role. How fortunate I've been to work alongside countless talented and inspiring team members over the past 18 years who helped the agency live up to every challenge for greatly valued clients.

#mylifeatkohls #newbeginnings #creativity #creativemarketing

Feb 16 · linkedin

Hard to believe it’s been 17 years since Sponge first started, and every day I am continuously inspired by and equally grateful for this team and the way we work together to push the creative boundaries of what’s possible for clients to make meaningful impact.

From creating dynamic digital content and rebranding for clients like Blick Art Materials, Cresa and LexisNexis, to our most recent gamified executive engagement experience with Hyatt Hotels Corporation, we're excited for all ahead on the horizon.

#DigitalContent #EmployeeEngagement #Rebranding #BrandStrategy #ImmersiveExperience #Innovation

Related Questions

What are some of Paul Brourman's most notable achievements at Kohl's?
How did Paul Brourman transition from leading a small agency to a large retail brand like Kohl's?
What specific strategies has Paul Brourman implemented at Kohl's to drive brand creativity?
How does Paul Brourman's background in graphic design influence his approach to brand creative at Kohl's?
What are some of the challenges Paul Brourman has faced in his role at Kohl's and how has he overcome them?
Paul Brourman
Paul Brourman, photo 1
Paul Brourman, photo 2
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Location

Evanston, Illinois, United States