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Paul Dunay
CMO / VP of Marketing - Revenue & Demand Generation - Brand & Digital Transformation - Customer Experience - Leadership
Professional Background
Paul Dunay is an accomplished B2B marketing expert, boasting over two decades of experience in generating demand, creating brand awareness, and scaling marketing teams during periods of significant revenue growth. His career is a testament to his proficiency in transforming companies, particularly in high-growth sectors such as Artificial Intelligence, MarTech, and Cyber Security. Notably, Paul has facilitated three successful company exits by redefining product-market fit, remessaging and re-imaging brands, and streamlining sales and marketing processes to drive growth effectively.
Paul's extensive expertise in B2B marketing has earned him numerous accolades, including being voted Top B2B Marketer of the Year two consecutive years by BtoB Magazine and securing five Marketing Excellence Awards from the Information Technology Services Marketing Association (ITSMA). His innovative approach to marketing and leadership has not only propelled businesses forward but has also contributed to his reputation as a thought leader in the industry.
Education and Achievements
In addition to his practical marketing experience, Paul holds an Executive Certificate in Strategy and Innovation from the prestigious MIT Sloan School of Management. He has also completed an Executive Education program in Leadership at Yale University's School of Management. Furthermore, he earned a bachelor's degree in Business Management and Computer Science from Ithaca College, where he developed a solid foundation for his future endeavors in both marketing and technology.
As an author, Paul has penned five books in the “Dummies” series for Wiley, including "Facebook Marketing for Dummies" and "Facebook Advertising for Dummies," which have served as vital resources for marketers seeking to navigate the complexities of social media marketing.
Paul's blog, Marketing Darwinism, has garnered recognition as a Top Marketing Blog by B2B Marketing Zone, showcasing his thought leadership and insights into an ever-evolving marketing landscape. He has also been featured on national platforms, including Fox News, and has contributed articles to esteemed publications such as BusinessWeek, The New York Times, and Forbes, further solidifying his status as an authority in the marketing realm.
Coaching and Mentorship
Beyond his marketing acumen, Paul is a Certified Professional Coach, passionately committed to coaching individuals and teams toward success. He considers coaching to be one of his top skills, reflecting his dedication to fostering growth and development in others. His coaching style emphasizes the importance of aligning personal goals with strategic business objectives, ensuring that both individuals and organizations thrive.
Family and Personal Interests
Residing in Connecticut with his wife and two sons, Paul values family time and actively participates in their lives. In his leisure time, he enjoys various activities that reflect his diverse interests, including Crossfit, meditation, music, and sailing. These hobbies not only contribute to his personal well-being but also help him maintain a balanced lifestyle, allowing him to bring his best self to his professional endeavors.
Notable Engagements
Paul has held several influential positions throughout his career, including:
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Financial Services Marketing Leader, US at PwC: In this role, Paul contributed to strategic marketing initiatives within a leading global professional services firm, enhancing the company's engagement with financial services clients.
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Global Vice President of Product Marketing at Oracle (Maxymiser): Here, he played a crucial role in shaping product marketing strategies that drove Oracle's success in the marketing technology space.
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Chief Marketing Officer (CMO) at audience.ai (formerly Networked Insights): As CMO, Paul was instrumental in guiding the direction of marketing efforts within the AI-powered analytics company, impacting decision-making and driving client success.
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Global Managing Director of Services and Social Marketing at Avaya: In this capacity, he managed global marketing efforts aimed at bolstering Avaya's services offerings and social marketing initiatives.
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Global Director of Integrated Marketing at BearingPoint: Paul led integrated marketing strategies to enhance BearingPoint’s overall market presence and client engagement.
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Global Financial Services Marketing Leader at BearingPoint: This role allowed him to focus on targeted marketing solutions specifically within the financial services sector.
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Director of Marketing at Nuance Communications: At Nuance, he oversaw marketing operations, contributing to the company’s growth in conversational AI solutions.
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Director of Marketing at Razorfish (Scient): Paul was part of Razorfish, one of the leading digital marketing firms, where he bolstered the company’s marketing efforts in a competitive landscape.
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Director of Emerging Markets Business at Siegel & Gale: He expanded the marketing strategies for Siegel & Gale, fostering growth in emerging markets.
Conclusion
Paul Dunay is not only a powerhouse in B2B marketing, with an impressive track record of leading successful initiatives but also a dedicated coach who is committed to empowering others. His career reflects his passion for innovation, growth, and an unwavering belief in the potential of teams and individuals. Paul continues to shape the future of marketing, leveraging his extensive knowledge, experience, and commitment to excellence.
