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Paul Elliott
Marketing and Media Specialist
Professional Background
Paul Elliott is a seasoned Marketing and Media specialist with a wealth of experience in the creation, delivery, and evaluation of cross-channel marketing strategies and media execution. His extensive career encompasses proficiency in both offline and online media, highlighting his versatility in Integrated Marketing and Digital Channel Development. Paul has a proven record of effective leadership, adept at building and managing high-performance teams across various disciplines such as digital product development, channel optimisation, media planning, media buying, and analysis.
Throughout his career, Paul has held prominent positions in several notable organizations. Currently, he serves as the Managing Director of International Media Group at Ebiquity plc, where he leads strategic initiatives and drives innovative marketing solutions. He has also served as the International Media Business Director at Ebiquity plc, further solidifying his expertise in marketing and media management.
Before his tenure at Ebiquity, Paul was a Senior Consultant at Capgemini Consulting, where he applied his analytical skills to provide actionable insights to clients. His journey in the digital realm continued as he served as the Manager of Digital Service Channels at EDF Energy, demonstrating his ability to navigate the complexities of digital marketing in the energy sector. He also held the role of Channel Performance and Optimisation Manager at EDF Energy, where he focused on maximising channel effectiveness.
Paul’s experience extends internationally; he was the Head of Digital, Direct, and Data in Australia at OMD Australia, where he spearheaded innovative marketing strategies tailored to the Australian market. His leadership skills were evident during his time as Head of Direct at both OMD Australia and Initiative UK. Earlier in his career, Paul made significant contributions as the General Manager for ResponseBank at George Patterson Y&R and as a Media Manager at Optimedia UK. His comprehensive experience across diverse roles highlights his adaptability and deep understanding of marketing strategies across various sectors.
Education and Achievements
Paul’s academic background boasts a strong foundation in communications and politics. He earned his Bachelor of Arts (BA) with Honours (Class II Division (i)) from the prestigious University of Leeds. This educational achievement provided him with the critical thinking and communication skills necessary for navigating the complex landscape of media and marketing.
In addition to his undergraduate studies, Paul has furthered his knowledge through the Mini MBA in Marketing at the Marketing Week Mini MBA with Mark Ritson. This program provided him with enhanced insights into marketing strategies, enabling him to stay ahead of industry trends and apply innovative thinking to his professional role.
Achievements
Throughout his impressive career, Paul has been recognized for his dedication to excellence in the marketing sector. His roles have consistently seen significant outcomes, including successful cross-channel marketing strategies that have been pivotal in achieving client objectives. Paul’s leadership in building and managing teams has fostered a culture of creativity and innovation, empowering his colleagues and ensuring impactful media execution.
His deep understanding of digital channels and integrated marketing approaches has allowed him to develop and optimize strategies that align with current market needs. As the managing director at Ebiquity, Paul continues to drive value for clients by leveraging his extensive knowledge in the sector, ensuring that the organizations he collaborates with see tangible results from their marketing investments.
