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Paul Gelb

Innovative Growth Executive & Marketing Transformation Consultancy Founder

Paul Gelb is the founder of HAUS EFFECT, a premier consultancy and media agency.13 He is a highly regarded senior growth and marketing executive known for his advertising industry innovations.1 With extensive experience in digital media, advertising, and marketing, Paul has a proven track record of delivering impressive business results for both startups and Fortune 500 companies.12

Throughout his career, Paul has held several notable positions:

  1. Senior Director, NA Head of Media Activation & Investment at Bayer2
  2. Head of Programmatic at Twitter2
  3. Vice President of Global Agency Partnerships at xAd2
  4. Vice President and Mobile Practice Lead at Razorfish2

At Bayer, Paul established and oversaw a 25-person, award-winning in-house media team, increasing the number of advertising channels from four to 21 and helping gain market share for the first time in over a decade.2

Paul is known for his ability to develop new revenue streams, scale high-performance teams, and lead global organizations through growth and change.1 His expertise spans across programmatic advertising, mobile marketing, and digital transformation.2

HAUS EFFECT, founded by Paul Gelb, focuses on empowering marketers with capabilities that drive profitable growth and create competitive advantages.13 The company operates as an extension of clients' teams, providing access to sophisticated, technical marketing leaders and aligning marketing strategies with business goals.1

Highlights

Nov 14 · untappd.com
Haus Effect - Grow Brewing Co. - Untappd
Jan 1 · haus.io
Haus | Marketing Science & Incrementality
Feb 9 · BeetTV
Relevance Remains In A World With Less Identity: Bayer's Gelb ... - BeetTV
Relevance Remains In A World With Less Identity: Bayer's Gelb ... - BeetTV
Feb 1 · BeetTV
Data Clean Rooms Help Create Smarter Advertising: L'Oréal's ... - BeetTV
Data Clean Rooms Help Create Smarter Advertising: L'Oréal's ... - BeetTV

Related Questions

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What makes Haus Effect different from other marketing consultancies?
Paul Gelb
Paul Gelb, photo 1
Paul Gelb, photo 2
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Location

New York City Metropolitan Area