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Paul Mönning
Sales-driven B2B marketing strategist - program manager - author - speaker - [email protected]
Professional Background
Paul Hassels Mönning is a highly skilled sales-driven B2B marketing and CSR strategist, program manager, and trainer with over 25 years of extensive hands-on experience in various sectors including IT, high-tech, and utilities. His impressive career spans a range of leadership positions, showcasing his commitment to empowering businesses to unlock their full potential. As the founder of dutchmarq, a network that connects senior B2B professionals and third parties, Paul focuses on sales enablement and account-based sales to help companies thrive in the digital landscape, often referred to as the Triple P age (People, Planet, Profit).
His greatest passion lies in enabling B2B companies to identify lost business potential, boost awareness of their solutions, and generate high-quality leads. With a specialty in improving win rates, Paul excels in building the quality, skills, and effectiveness of marketing, sales, and service teams, ensuring their readiness to tackle the nuances of modern business environments.
Paul is an enthusiastic speaker and an author of three insightful books on contemporary sales and marketing strategies in B2B. His work includes notable publications like "Brainbound Marketing" (2013) and the ongoing update of the "Sales- & Account Management edubook" (2017) through Edumundo. His thought leadership in the B2B sector extends to inspiring others via keynote speaking engagements and insightful blogging.
Education and Achievements
Paul's educational journey is marked by a solid foundation in business administration, combined with specialized training in modern sales techniques:
- He pursued an MSc in Business Administration from Rijksuniversiteit Groningen, equipping him with essential skills to navigate the complexities of B2B marketing and management.
- He advanced his expertise further through MBA electives at the prestigious University of Warwick, gaining additional insights into strategic business practices.
- To stay current with the ever-evolving landscape of inbound sales, Paul completed certification at HubSpot Academy, further reinforcing his skills in engaging potential customers effectively.
- His continual thirst for knowledge led him to study under Tony Zambito in a Buyer Persona masterclass, enhancing his ability to understand customer psychology and demand generation.
- Early education at Veluws College, where he studied Mathematics, Economics, various languages, and Classical Studies, laid the groundwork for his analytical skills and broad knowledge base.
The combination of his rich educational background and practical experience has allowed Paul to refine his methodologies and strategies effectively, resulting in notable advancements in his client's marketing and sales initiatives.
Notable Achievements
Throughout his illustrious career, Paul has achieved significant milestones that not only reflect his expertise but also demonstrate his dedication to professional excellence. Some noteworthy highlights include:
- Serving as the Head of Marketing & Communications at Fujitsu, where he significantly enhanced brand awareness and communication strategies, contributing to the company's forward momentum.
- Leading corporate marketing initiatives as a Programme Manager at Capgemini, where he orchestrated numerous successful marketing campaigns that fostered growth and visibility for the organization.
- Excelling as a Senior Consultant and Project Manager at Quintop Management Consultants, where his innovative approaches to project management resulted in successful client outcomes.
- Playing a pivotal role as Project Lead at Royal BAM Group nv, overseeing critical projects and ensuring successful delivery aligned with organizational objectives.
In addition to his corporate achievements, Paul has made significant contributions to the field through his writing and public speaking engagements. His role as a thought leader, dedicated to educating and empowering professionals in B2B marketing and sales, is evident in his active participation in various educational institutions as a trainer.
His partnership with prominent educational establishments such as Beeckestijn Business School, Nyenrode, Utrecht Business School, and B2B Sales Academy highlights his commitment to sharing knowledge and advancing the field of B2B marketing.
Paul Hassels Mönning's multifaceted expertise, combined with his unwavering dedication to driving B2B success, positions him as a prominent figure in the marketing and sales industry. His bilingual abilities, speaking both Dutch and English fluently, along with a working knowledge of German and French, enable him to connect with diverse audiences and expand his impact further. Whether through training, consulting, or strategic sales initiatives, Paul continues to shape the future of B2B marketing with passion and purpose.
