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Paul Hayward

Chief Content Officer at Outcome Health

Professional Background

Paul Hayward is a dynamic leader in the world of content creation and marketing, known for his innovative approach that combines creativity with data-driven strategies. With a robust history of holding corporate and agency leadership roles, Paul is adept at spearheading teams to deliver breakthrough campaigns that significantly enhance brand visibility and foster business growth. His comprehensive literacy in both the art and science of content allows him to craft omni-channel narratives that resonate deeply with target audiences.

One of Paul's noteworthy achievements includes reimagining corporate offices into vibrant content creation hubs. This transformation dramatically increased monthly content publication from just 10 to an impressive 105 posts within a mere four-month period, resulting in an astounding 93% boost in content engagement. This innovative integrated content system underscores his ability to harness creativity and organizational strategy to drive outcomes.

Data-Informed Content

Paul's approach to marketing is also heavily informed by data. He has achieved a remarkable return on advertising spend (ROAS) of $29 through dedicated data modeling that informs B2B2C campaigns. This strategic focus on analytics not only enhances engagement but also aligns closely with sales performance, proving that data-driven tactics can effectively steer online interactions.

Original Branding Initiatives

In the realm of branding, Paul has demonstrated his talent for original thinking with the launch of the “Fabulously Sized” Women’s apparel campaign. This initiative not only reflected a commitment to body positivity but also resulted in a substantial 45% increase in sales, 300 press placements, and a staggering 700 million impressions within just 10 days. Major media outlets, including WWD, Forbes, TIME Magazine, and Fox News, highlighted the campaign, showcasing his influence and the impact of creative branding on consumer behavior.

New Content for a New Era

In response to the evolving landscape of digital marketing, Paul developed an always-on content engine designed to deliver impactful messaging across all touchpoints before, during, and after consumer purchase journeys. This capacity enabled the brand he worked with to generate and distribute 92 videos daily across 20 major networks in 11 countries, ultimately achieving an overwhelming 360 million monthly views and an enviable $180 million in annual advertising value.

Leadership and Team Development

An accomplished people manager, Paul has built and led diverse cross-functional teams, integrating efforts across brand strategy, content creation, data analysis, media planning, creative, social media, public relations, and production. His leadership style emphasizes collaboration and empowerment, fostering environments where innovative ideas flourish.

Innovation and Entrepreneurship

Paul is also recognized for his entrepreneurial spirit, having secured a patent for InCightTV, a pioneering financial news aggregation and media monitoring platform. This venture signifies his commitment not only to creativity but also to advancing technological solutions that meet contemporary business needs.

Global Expertise

Moreover, Paul has cultivated an international perspective that informs his strategic problem-solving skills. He has successfully led teams across five continents, working in varied sectors such as consumer packaged goods (CPG), technology, finance, health, retail, and non-profit organizations. His extensive travel has earned him One Million Miler status within a calendar year, reflecting his dedication and adaptability in rapidly changing environments.

Education and Achievements

Paul Hayward's academic background is as impressive as his professional journey. He holds a Master of Fine Arts (MFA) in Art, Science & Technology from The School of the Art Institute of Chicago. This advanced degree underscores his commitment to understanding how art and technology intersect and shape communication.

In addition, Paul earned a Bachelor of Arts (BA) in New Media from the University of South Wales. His academic exploration in new media has equipped him with the skills to navigate and innovate within the digital landscape effectively. Furthermore, he studied International Advertising & Design (SIAD) at the Swindon School of Design in the UK, which provided him with a solid foundation in creative advertising and strategic design principles crucial for successful marketing practices.

Continued Influence and Leadership

Throughout his career, Paul has held prestigious positions, including Chief Content Officer at Outcome Health, where his leadership continues to push the boundaries of content marketing. As the former CEO and Managing Partner at InCightTV, his entrepreneurial efforts have laid the groundwork for burgeoning media technologies.

In prior roles as CMO and Strategic Advisor at Pure Flix, Chief Content Marketing Officer at Sears, Director of Digital and Broadcast Communications at CME Group, Managing Director and Partner at Outsider Inc., and Senior Worldwide Vice President at FCB Global, Paul has consistently demonstrated his ability to innovate, transform, and lead. His multifaceted career reflects a strong commitment to the ever-evolving landscape of content and marketing, firmly establishing him as a respected thought leader in the industry.

Related Questions

How did Paul Hayward develop his expertise in creating omni-channel narratives for brand growth?
What inspired Paul Hayward's approach to integrated content systems that increase engagement?
Can Paul Hayward share more about the impact of his body positive campaign on the fashion industry?
What are the key strategies Paul Hayward uses in leading diverse teams across international markets?
How has Paul Hayward leveraged data to inform his content marketing strategies?
What innovations has Paul Hayward contributed to the media industry through his entrepreneurial ventures?
How did Paul Hayward secure his patent for InCightTV, and what does it mean for content aggregation?
What lessons has Paul Hayward learned from his experience working on five continents?
In what ways has Paul Hayward adapted content strategies to meet the challenges of a digital-first world?
What are some of the major milestones in Paul Hayward's career as a Chief Content Officer?
Paul Hayward
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Location

Greater Chicago Area