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Paul Marcum

Founder, CEO at Big Finish Digital. We're a new agency specializing in show-stopping social campaigns, content, & CX.

Paul Marcum is an experienced unicorn marketing & product leader with over 18 years of expertise in managing go-to-market strategies for B2B and consumer brands.

Paul Marcum specializes in designing innovative content delivery methods and has a proven track record of executing transformative strategies across various corporate functions.

Currently serving as the Executive Director, Content & Technology at GE, Paul leads a team responsible for developing GE's lean training product, BrilliantYOU, utilized by a significant portion of the global workforce.

At GE, Paul Marcum led the corporate marketing function, overseeing the creation of award-winning media franchises that enhanced GE's brand and market reputation.

Prior to his tenure at GE, Paul held the role of East Coast Director at OMD's Ignition Factory, contributing to groundbreaking media experiences for notable consumer brands such as PepsiCo, CBS, Showtime, and Google.

Paul Marcum initiated his career in sales as an agent at Paradigm Talent and ICM before transitioning into impactful leadership roles within renowned organizations like GE.

Education-wise, Paul studied journalism at the University of Southern California and pursued additional studies at the City, University of London.

Highlights

Sep 7 · Bloomberg
Bloomberg Names Joe Weisenthal Managing Editor of Bloomberg Media's Markets Coverage | Press - Bloomberg
Bloomberg Names Joe Weisenthal Managing Editor of Bloomberg Media's Markets Coverage | Press - Bloom
Feb 1 · Digiday
For BuzzFeed’s business, revenue growth but more competition and pressure to diversify - Digiday
Paul Marcum
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Location

New York, New York