Suggestions
Paul Nobile
Founder, Generative Assent llc; Formerly: Managing Director/Head of Brand, iShares (BlackRock); Chief Marketing Officer (CMO), Eaton Vance; CMO, BNY Mellon (IM); CMO, Willis Towers Watson (WTW); CMO, Artivest (iCapital)
Paul Nobile is an accomplished financial services and fintech marketer with over two decades of B2B2C commercial experience.
He is renowned for being the architect behind the successful global challenger brand builds of iShares ETFs from 2000 to 2009.
Paul has a proven track record of articulating transformational challenger brand strategies, orchestrating dynamic growth marketing campaigns, originating compelling content, and leading exceptional marketing and communications functions.
His expertise spans across brand management, growth marketing, product & channel marketing, marketing analytics & technology, content marketing, referral marketing, public relations, performance marketing, advertising, media buying & sponsorship.
Paul Nobile holds a Bachelor of Arts with dual majors in Public Relations & Political Science from Syracuse University.
He has held significant roles in reputable organizations such as Cadre, Artivest - Powered by iCapital Network, Willis Towers Watson, BNY Mellon, Eaton Vance, and BlackRock.
Highlights
Big fan of Benedict Evans and his annual technology trends presentation. For 2024, he tackles "AI, and everything else." It's loaded with useful data, touches on a range of core issues (GenAI limitations, models, bundling, gatekeepers, etc.), asks provocative questions on the path forward. The slides are great, but I recommend this video of Benedict presenting at Slush Helsinki two weeks ago -- he comes across as informed, insightful, funny (his labeling of the smartphone S-curve as →stupid →exciting →boring had me dreaming of a GenAI future state deep dive between Benedict, Kara Swisher & Scott Galloway (on the always entertaining, provocative, informative Pivot podcast). Now that would be fun. https://lnkd.in/e-_vui92
(for the full set of Benedict's Google Slides -- https://lnkd.in/eG4V43pH)
Terrific FT article posted today, mapping the origins of the now $5T ETF universe. Only missing element is the rise of BGI and iShares, and the visionary commercial genius of folks like Lee Kranefuss, Pattie Dunn and Andrew Skirton. BGI’s roots are there, a tale those of us lucky enough to work for BGI (pre Blackrock) know well: John McQuown’s journey from a basement-housed IBM Mainframe to Wells Fargo (“Management Sciences”) and the world’s first index fund (a “logistical nightmare” dollar-weighted NYSE 1500 benchmark for Samsonite). The article also reflects on the legendary father of ETFs Nate Most, who I had the good fortune of working with twice — at the Amex in the early 90s (launching SPY, MDY and DIA with State Street), and years later at iShares (where he consulted).
