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Paul Saarinen

Builder / Maker / Arcade Game Enthusiast / Scifi Junkie

Paul Saarinen is the Chief Marketing Officer (CMO) and co-founder of Bloom Standard, a Minneapolis-based medtech startup.12 He brings 15 years of marketing and strategy experience in healthcare, wellness, and consumer devices to the company.13

Professional Background

Paul's career has been diverse and entrepreneurial:

  • He developed the startup portfolio within UnitedHealth Group/Optum, a Fortune 5 company.1
  • He founded a consumer genetics company.1
  • He has served as a TechStars mentor.1
  • Prior to Bloom Standard, Paul built a career in online marketing and advertising, and conducted product development and marketing work for several medtech companies.2

Role at Bloom Standard

At Bloom Standard, Paul is responsible for building a mission-driven marketing strategy that focuses on reaching patients and front-line care staff.1 The company is developing a portable ultrasound device for scanning newborns' hearts and lungs for potentially fatal conditions.2

Personal Life

Paul is a father of three, including a daughter with heart defects who has undergone more than 50 echocardiograms.1 This personal experience likely contributes to his passion for Bloom Standard's mission.

Entrepreneurial Ventures

Outside of Bloom Standard, Paul is involved in other entrepreneurial pursuits:

  • He co-owns one of the largest fully-restored vintage arcade collections in the U.S., many of which rotate in and out of his family's basement.1
  • He co-owns Starcade, a classic arcade in Saint Paul, Minnesota, featuring games from the 1980s.2

Paul's LinkedIn username is indeed "taulpaul"4, and he is described as having "exceptional talent and intellectual skill, combining analyst know-how with creative verve".4

Highlights

Mar 28 · minnesotasbir.org
The Entrepreneurial Couple Building a Startup from the Heart
Mar 15 · tcbmag.com
Bloom Standard, an Entrepreneur Couple's Startup from the Heart
Bloom Standard, an Entrepreneur Couple's Startup from the Heart

Related Questions

What inspired Paul Saarinen to transition from marketing to medtech?
How did Paul's experience at UnitedHealth Group influence his role at Bloom Standard?
What challenges has Paul faced as a co-founder of Bloom Standard?
How does Paul balance his work at Bloom Standard with his other ventures like Starcade?
What role does Paul's personal experience with his daughter's health issues play in his work at Bloom Standard?
Paul Saarinen
Paul Saarinen, photo 1
Paul Saarinen, photo 2
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Location

Minneapolis, Minnesota, United States