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Paul Simmons

Strategy & Cultural Insight Consultant

Paul Simmons is a seasoned consultant with a wealth of experience spanning over 15 years on agency and client sides. He specializes in driving strategy and insight projects for a diverse range of international clients, focusing on the fashion, luxury, music, and sports industries.

His expertise extends to leading projects across more than 18 international markets, showcasing his global perspective and adaptability in various cultural contexts. Additionally, Paul describes himself as a full-time people watcher, hinting at his keen observation skills and understanding of human behavior.

Paul Simmons studied BA Hons in Fashion Marketing & Communication at Nottingham Trent University, laying the foundation for his career in the dynamic world of marketing and strategy.

Throughout his career, Paul has held key roles in prominent organizations, including being a Strategy Consultant at M+A Group, Management + Artists, Art+Yard, and MA+Creative. He has also served as the Owner and Strategy Director at OMA Studio, Principal - Style at Flamingo, and Strategy Director at i-D, VICE Media, focusing on Fashion & Luxury.

Prior to these roles, Paul Simmons has gained valuable experience as an Insight Director, International at Warner Music Group, UK Insight Director at Warner Music Group, Senior Innovation Manager at Happen.com, Co-Owner at Speed Records, Senior Research & Strategy Manager at SCB Partners, Project Manager at Markettiers4dc, Owner & Booking Agent at Bleach Room, Research & Strategy Manager at SCB Partners, Press Assistant at Cube PR, and Fashion Assistant at Sleazenation / Sleaze Magazine.

Highlights

Apr 2 · linkedin

When it comes to luxury consumers in China, experts are expecting 2024 to be a case of 'more of the same'. So where do brands go from here?

This article looks at opportunities for luxury brands (of different sizes) to continue pursuing growth in China.

 #china  #luxury  #fashion  #audience  #insight

Paul Simmons
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Location

London Area, United Kingdom