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Paul Sinkinson

Managing Director, Australia at Analytic Partners

Paul Sinkinson is the Managing Director at Analytic Partners, a global marketing consultancy based in Sydney, Australia. He has held this position since September 2015, where he focuses on delivering customized analytics to enhance sales performance and marketing return on investment (ROI). Analytic Partners employs various methodologies, including marketing mix modeling and predictive modeling, to provide insights that help businesses understand their marketing effectiveness better.12

Prior to his current role, Sinkinson was a Managing Partner at Enero Data Sciences and served as a Partner at The Leading Edge, where he was responsible for quantitative research and analytics. He also has experience as a Director at Nielsen and has held various marketing and research roles at HSBC, Superdrug, and IGT. Sinkinson holds a Postgraduate Diploma in Business Administration with a focus on Marketing Analytics from Massey University.1

Highlights

Dec 18 · Mumbrella
The lessons of creative patience from one carrot’s Christmas miracle - Mumbrella
The lessons of creative patience from one carrot’s Christmas miracle - Mumbrella
Jun 22 · Mumbrella
ANZ Bank and Analytic Partners sign 3-year deal - Mumbrella
ANZ Bank and Analytic Partners sign 3-year deal - Mumbrella

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Paul Sinkinson
Paul Sinkinson, photo 1
Paul Sinkinson, photo 2
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Location

Greater Sydney Area