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Paul Smailes

US Director of Strategy, Growth & Business Operations at Booking.com

Paul Smailes is the US Director of Strategy, Growth & Business Operations at Booking.com, a position he has held since September 2020. Based in the Greater New York City area, he leads a team focused on developing and implementing Booking.com's overall strategy and growth initiatives in the United States. His role involves collaboration with senior stakeholders across various departments, including Product, Marketing, and Business Units.13

Professional Background

Smailes has over 25 years of experience in marketing and business operations. Before his current role, he served in several key positions at Booking.com:

  • Global Marketing Director (August 2019 - August 2020)
  • Americas Marketing Director (January 2018 - July 2019)
  • US Marketing Director (July 2016 - December 2017)

Prior to joining Booking.com, he held significant roles in other companies:

  • Managing Director at SwellShark
  • VP of Marketing at Harry's Grooming
  • Global Head of Digital Marketing at Heineken, where he was instrumental in launching major campaigns like the "Most Interesting Man in the World" for Dos Equis.12

Education

Smailes holds a Bachelor’s Degree in International Business from Bristol Business School, University of the West of England. He also completed an International Executive Leadership Course at INSEAD.1

Skills and Achievements

He is recognized for his strategic marketing expertise and has received multiple awards for his work, including the Heineken Creative Marketer of the Year award from Cannes Lions in 2015. His proficiency spans various marketing disciplines, from digital marketing to brand management.13

Smailes is fluent in English and Spanish, with elementary proficiency in Portuguese, which complements his extensive experience in international markets.1

Related Questions

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How did Paul Smailes contribute to the success of the 'Most Interesting Man in the World' campaign?
What strategies did Paul Smailes implement at Booking.com for growth in the US?
What was Paul Smailes' role at Heineken, and what were his major accomplishments?
How did Paul Smailes' experience at Procter & Gamble influence his career?
Paul Smailes
Paul Smailes, photo 1
Paul Smailes, photo 2
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Location

Greater New York City Area

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