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Paul Smith
Regional Marketing Director at Scania
Paul Smith is an accomplished executive with a strong commercial acumen and a keen focus on people. He excels in various roles such as a Creative Business Leader, Brand Strategist, Innovator, Engineer, Analyst, Salesman, Presenter, and Coach.
His educational background includes studying at Williamwood High School and obtaining a BEng (Hons) in Mechanical Design Engineering with a specialization in Computational Fluid Dynamics from the University of Glasgow.
Paul has held prominent positions in several organizations, including serving as the Marketing Director at Scania UK. He has also worked as the Product Owner for Cortex at Fuse, Group Board Commercial Director at RLA Group, Board Director at CORTEX, Strategy & Planning Board Director at RLA Group, Business Development Director at The Mission Marketing Group and RLA Group, Head of Agency at R55 Communications Ltd, Aftersales Marketing Manager at Volkswagen Group UK Ltd, Area Manager at Volkswagen UK, Regional Manager in London at Vauxhall Motors Ltd, Sales District Manager at Vauxhall Motors Ltd, Project Manager at General Motors, and Industrial Design Engineer at General Motors.
Highlights
Well, that's 3 hours of my life I'll never get back... !
I had to think a lot recently about what it is that we want most from leadership at work as I had a senior global update to run. And I think the answer's pretty simple. We simply crave authenticity. Not preachers or statesmen, aloof instruction, status or intellectual jargon that seems written for vanity rather than clarity.
It's pretty simple, people just want to see the real you. Cut the corporate bull and be natural. And don't be afraid to give an actual opinion. Laugh. Make mistakes, it's ok. It's much more engaging when you are not afraid to be yourself. Normal psychology. There's a reason people sometimes enjoy the bloopers at the end of a movie more than the movie itself, right?
The only caveat is, as long as you know what you're talking about... people have a stunning ability to see through the veneer.
Its ironic then that many large corporations often end up creating leadership moments and personas that are either totally devoid of character. Or at the opposite end of the spectrum; over-polished and over-rehearsed. Always with the best of intentions, but a lot of resource goes into such communications for them to fail to engage. And seeking to be infallible in front of your peers is a bad habit that often underpins the decisions we make.
I had the fear of all of this, and specifically the line that I opened this post with, as I had the privilege of running a large global update this month for Scania. 💀
The solution? Keep it real. So, we filmed 'live' on the shop-floor of our day-to-day environment; a busy truck workshop which doesn't lend itself easily to a natural studio. Noisy and distracting. But it worked. Why? Because it's WHO WE ARE!
This event, addressing management of the largest employed group of the whole Scania global organisation, the Commercial Operations division, which run the sales and service workshops of the world - some 21,000 wonderful people. The majority of whom work in, around and under the grease and grime of operational machines which need maintaining. And we and our customers walk amongst the mud, puddles, dust and grim of heavy industry, construction, mining and haulage.
We are grease, rigger boots, high-viz vests and proud! 🔧 ⚙ 🚛 🚌
So, it is only appropriate we talk about who we are from inside what we are right? No rehearsals, as little polishing as possible and maximum focus on real people, real conversations and no fear of asking any question you like.
And thankfully the feedback has been great.
To quote the celebrated Scottish architect, Charles Rennie Mackintosh, "There is hope in honest error. None of the icy perfections of the mere stylist." And Scania is no mere stylist.
In my own words... may the rehearsals be short, talk from the heart and have fun! As a leader you'll be all the more loved for it.
Thank you to all who make these events possible. And the fabulous Gatwick team for allowing us on site!
Happy summer. 🌞
The best summer & autumn… 🍁❤️😁
On reflection, I believe I’ve had the best summer and autumn of my career, full of satisfaction due to the extensive connectivity with hundreds of people and the diversity of the work we’ve delivered. It’s been the summmer of love!
It’s been very busy for sure but for the right reasons, we’ve been focused on re-engaging emotionally with our customers, our partners and our colleagues alike.
My highlights are:
⭐️ The largest UK customer VIP trip in more than 5 years, taking almost 400 people to Sodertalje and Stockholm in an intimate setting over the period of a fortnight. The feedback was overwhelming.
⭐️ The first Franchise Partner factory trip since before COVID, hosting our fabulous franchise network partners and my UK Exec colleagues on an intimate trip to our Dutch factory in Zwolle. Taking about relationships and the future.
⭐️ An amazing change in tactics for our Apprentice Graduation and Apprentice of the Year celebration at the Custard Factory in Birmingham for 150, graduating the largest youth cohort in more than 10 years. Street art, street food, djs and plenty of fun. The best apprentice programme in the industry for sure.
⭐️ Multiple colleague engagement filming sessions taking about change, the future and what matters most to a culture such as Scania’s.
⭐️ Several face to face meetings with my peers and teams across the region; Helsinki, Copenhagen, Oslo, Stockholm and Riga.
⭐️ Securing and influencing TopGear magazine’s first sustainable Speed Week. Amazing.
It’s been a full-on face to face summer and autumn and something is clear - there is no substitute for physical contact. Digital doesn’t cut it on its own. It’s efficient but it’s not effective.
I (still) love my job and it’s repetitively clear it stems from the quality of people I am priveledged to work with. And I have the best team in my career as well, who work so hard and care so much about each other and the result, it’s just a pleasure to be amongst beautiful colleagues with great behaviours.
The culture at Scania is unique and it’s why it’s a special place to work. Thank you one and all for supporting and making my personal journey this summer so enjoyable. You know who you are 😉. Enjoy the photos.
Oh, and I also got a kitten! Cue a collective awwwww 🐈
#scaniafamily
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