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Paul Toppin

Head of Marketing, Brand and CRO

Paul Toppin is a seasoned marketing and digital sales professional currently serving as the Head of Digital Sales at Hastings Direct since September 2023. Prior to this role, he was the Head of Marketing and Conversion Rate Optimization (CRO) at First Central, where he worked from August 2021 until September 2023. In this capacity, Toppin was integral to the Senior Leadership Team, overseeing all digital marketing efforts, brand strategy, and customer experience initiatives for the company, which is recognized as a leading car insurance provider in the UK.13

Professional Background

  • Hastings Direct: Head of Digital Sales (September 2023 - Present)
  • First Central:
    • Head of Digital and Marketing (August 2022 - September 2023)
    • Head of Marketing, Brand, and CRO (August 2021 - August 2022)
  • Aviva: Held multiple roles including Lead New Business PCW Journeys and Senior Product Manager focusing on customer experience and digital transformation.134

Education

Toppin earned both a Bachelor’s degree in Economics and a Master’s degree in International Business with a specialization in Customer Management from Strathclyde Business School, completing his studies between 2005 and 2010.13

Skills and Expertise

Paul Toppin has demonstrated expertise in:

  • Digital Marketing
  • Conversion Rate Optimization
  • Brand Strategy Development
  • Customer Experience Innovation

His career reflects a consistent focus on enhancing customer journeys through digital channels and optimizing marketing strategies to drive business growth.124

Highlights

Nov 7 · theorg.com
Paul Toppin - Head Of Digital Sales at Hastings Direct - The Org
Paul Toppin - Head Of Digital Sales at Hastings Direct - The Org
Nov 3 · youtube.com
TOPPIN ➡️ RJ = that pass was sick #newyorkknicks - YouTube
TOPPIN ➡️ RJ = that pass was sick   #newyorkknicks - YouTube

Related Questions

What are Paul Toppin's key achievements at First Central?
How did Paul Toppin's role at Hastings Direct differ from his role at First Central?
What strategies did Paul Toppin implement at Aviva?
Can you provide examples of Paul Toppin's work in Conversion Rate Optimisation (CRO)?
What was Paul Toppin's role at Churchilloptical.com?
Paul Toppin
Paul Toppin, photo 1
Paul Toppin, photo 2
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Location

London, England, United Kingdom