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Paul Winslow
Brands, words, publishing, marketing and content. Chief Marketing Officer at the Aspire42 group.
Paul Winslow is the Chief Marketing Officer (CMO) at Aspire42, an Australian financial services company that manages and develops other companies, focusing on providing "real things to real people".245 Aspire42 invests in existing companies and creates new brands and business models where they see opportunities to disrupt markets and create value.245
Winslow has held the position of CMO at Aspire42 since December 2019.1 In this role, he is a member of the leadership team tasked with restructuring the business, which involves reviewing brands, making decisions about consolidation, and planning expansion.1 His responsibilities include managing a multichannel marketing approach, creating marketing strategies, and overseeing the overhaul of the marketing department.1
Key achievements Winslow has attained at Aspire42 include:
- Overhauling the marketing department to assume responsibility for product, pricing, promotion, and positioning.1
- Launching the Snaffle brand during COVID-19, including a major e-commerce website launch.1
- Playing a key role in the leadership team that managed a major acquisition and business integration during the COVID-19 lockdown.1
- Evolving the product offering and pricing model, leading to a 50% increase in average customer contract value.1
- Creating the Aspire42 brand to transition all companies within disparate organizations under one umbrella.1
- Identifying and implementing marketing automation and web platforms to service the business.1
Before becoming CMO of Aspire42, Winslow had a varied career, including roles in journalism, customer publishing, and marketing for brands and organizations such as Toyota, Lexus, banks, and sporting organizations.3 He has experience managing teams and agencies globally and has been involved in launching new brands in the Fintech space.1

