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Paula Crerar

Content marketing, demand generation and marketing strategy

Paula Crerar is a seasoned marketing professional with over 25 years of experience primarily in the technology sector. Throughout her impressive career, Paula has played a pivotal role in enabling B2B companies to enhance their business results and improve overall performance through innovative marketing strategies. Her expertise spans a variety of roles and responsibilities, making her a prominent figure in the marketing domain.

Professional Background

Paula's journey in the tech industry began at Lotus Development, where she excelled as a Product Marketing Manager. During her tenure, she contributed significantly to the success of the company's flagship products by building and launching mobile solutions that catered to the evolving technology landscape. This early experience laid the foundation for her future roles in various esteemed organizations, including Dragon Systems, Octave Communications, and nTAG.

At Dragon Systems, Paula took on the role of Senior Product Manager, where she was instrumental in enhancing their speech recognition technologies. Her unique skill set allowed her to lead marketing teams effectively, instilling a sense of creativity and strategic direction that would become her hallmark. At Octave Communications, she directed marketing initiatives for voice conferencing software and hardware, demonstrating her versatility across various tech sectors. Later, as Vice President of Marketing at nTAG Interactive, Paula spearheaded efforts to market mobile hardware and software solutions for events, further solidifying her reputation for innovation in marketing.

One of Paula's most commendable achievements came during her tenure at Brainshark. As Vice President, Product Marketing, she led a talented team of content and product marketing managers to develop a rapid content creation process. This innovative process not only delivered compelling content for inbound and outbound marketing strategies but also resulted in the launch of award-winning cloud-based solutions designed to enhance productivity for sales, marketing, and training organizations.

Following her impactful time at Brainshark, Paula joined Evergage as the Vice President of Content Marketing & Programs. Here, she exhibited her leadership by building and managing a creative and event marketing team. One of her notable accomplishments included publishing the premier book on personalization, which has been instrumental in guiding businesses toward more personalized marketing strategies. Additionally, under her leadership, the industry’s premier personalization conference experienced remarkable growth yearly, expanding its reach by 100% and exceeding demand generation goals each quarter.

Currently, Paula is channeling her extensive experience into her consulting practice, where she continues to drive innovation in marketing. Her passion for continuous learning allows her to stay updated with the latest industry trends, and she actively shares her insights on building and motivating marketing teams, designing effective marketing strategies, and enabling sales teams for growth.

Education and Achievements

Paula's educational background is as impressive as her professional achievements. She pursued an MBA at the Babson F.W. Olin Graduate School of Business, which equipped her with essential business management skills and a deep understanding of strategic marketing. Additionally, she earned her Bachelor's degree in Business Administration with a concentration in Marketing from Boston College, laying the groundwork for her successful career in marketing.

Throughout her career, Paula Crerar has made multiple contributions to the field of marketing, particularly within the tech industry. Her ability to craft compelling narratives, develop innovative marketing strategies, and connect with audiences has positioned her as a leader in the space.

Notable Achievements

  • Led marketing teams to significant achievements at Brainshark, resulting in award-winning cloud-based solutions.
  • Successfully published a leading book on personalization during her time at Evergage, contributing to industry thought leadership.
  • Oversaw the growth of industry conferences, doubling attendance and engagement, showcasing her remarkable marketing prowess.
  • Developed a rapid content creation process that improved marketing efficiency and engagement.
  • Leveraged her rich experience to motivate and build marketing teams across various organizations, ensuring alignment with business goals.

In conclusion, Paula Crerar's career is marked by innovation, leadership, and a deep commitment to driving success within the marketing and technology sectors. Her extensive experience, proven track record, and continuous pursuit of excellence in marketing strategies make her a remarkable figure in her field. Businesses looking for strategic guidance in today's dynamic marketing landscape can greatly benefit from her insights and expertise.

Related Questions

How did Paula Crerar develop her innovative marketing strategies in the tech industry?
What key lessons did Paula Crerar learn from her extensive experience in B2B marketing?
In what ways has Paula Crerar contributed to the growth of marketing teams throughout her career?
What trends in marketing does Paula Crerar see influencing the tech industry in the near future?
How has Paula Crerar's education at Babson College and Boston College shaped her professional approach to marketing?
Paula Crerar
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Location

Medfield, Massachusetts, United States