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Paula Lalanne

Sustainable CMF & Product Designer

Paula Lalanne is a creative professional who views the designer's role as that of a change agent, bridging disparate elements with a strong emphasis on creativity.

She embraces sustainability not just as a methodology but as a work ethic, shaping her design process to deliver products from a fully sustainable perspective.

With a keen eye for color, materiality, and refined aesthetics, Paula's work is grounded in research and the exploration of trends to bring value through design.

Paula holds a Master's degree in Research and Creation in Art from UPV/EHU, a Bachelor's degree in Industrial and Product Design from Turku University of Applied Sciences, a Master's degree in Sustainable Product Design: Innovation and Management from IED Barcelona, and a degree in Industrial Design and Product Development Engineering from Mondragon Unibertsitatea.

She is the Founder and Creative Soul at calacreativestudio and has held roles such as Future Gamer at The Future Game, CMF & Product Designer at Bilbao Design Hub, Trend & Material Researcher at Material ConneXion Bilbao, among others.

Her experience includes freelance work as a Junior Designer, positions at San Jose Design, SEAT, S.A., and MAIER TECHNOLOGY CENTRE, where she honed her skills and expertise in design.

Paula Lalanne
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