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Paula Bartis

VP Marketing PLG (Self Serve) Revenue, Product Marketing and Growth at ABC Fitness

Paula Liza Bartis is a seasoned Product Marketing and Growth leader with a track record of over 15 years in propelling startups to successful acquisitions, including a noteworthy $100M+ exit.

Specializing in the B2B and B2B2C SaaS sectors, Paula has contributed her expertise to major players in the tech and fitness industries like Oracle, Trainerize, and her current role at ABC Fitness, a Thoma Bravo company.

Paula excels in spearheading growth initiatives, product marketing strategies, and brand development, focusing on driving businesses forward through product-led growth approaches and fostering efficient and motivated global teams.

Known for her proficiency in OKRs, Unit Economics, and Lean & Agile methodologies, Paula champions autonomous team building as a coach and optimizer, instilling a culture of positivity, ownership, and continuous growth.

Her skill set encompasses a wide array of competencies including Growth Marketing (SEO, Organic, Revenue Growth, Demand Generation, PPC, Content Marketing, Lifecycle Marketing, Affiliate Marketing), Product Marketing (GTM Strategy, Positioning, Product-Led Growth, Product Marketing), and Brand Marketing (Awareness, Consideration, Social Media).

Paula Bartis
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Location

Vancouver, British Columbia, Canada