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Paulette Jencks
Start-up Advisor and Consultant
Professional Background
Paulette Jencks is a seasoned expert in marketing strategy, business development, and partnership execution, specializing in the fast-evolving sectors of famtech and edtech. With a career spanning several years, Paulette has adeptly navigated the start-up landscape, helping businesses innovate and grow. Her comprehensive expertise is complemented by an MBA from the renowned Cornell University, where she honed her skills in management and strategic thinking.
Paulette's exceptional career began in healthcare consulting, where she worked with major players in big pharma, specialty pharma, and insurance companies. Her projects were pivotal in shaping digital marketing strategies, implementing change management processes, and refining business strategies across various healthcare sectors. This invaluable experience laid the foundation for her later ventures into the start-up world.
At Kidstir, an innovative ecommerce company focusing on children's cooking experiences, Paulette made significant contributions during the early launch phase. In just six months, she successfully expanded their subscriber base, demonstrating her aptitude for driving customer engagement and growth. Following her impactful tenure at Kidstir, Paulette took on the role of Head of Partnerships at Weldon. Here, she developed a go-to-market strategy for enterprise clients that unearthed the largest revenue stream for the company, showcasing her strategic foresight and market understanding.
Beyond her work in business development, Paulette has a strong commitment to supporting female entrepreneurs. She is actively involved in the Luminary and HeyMama communities, both of which foster connections and provide mentorship for women in their professional journeys. Additionally, she serves as a Lead Mentor for the Blue Startups Accelerator, helping aspiring entrepreneurs navigate the complexities of growing a business.
Education and Achievements
Paulette Jencks holds an MBA from the distinguished Cornell Johnson Graduate School of Management, a crucial stepping stone that has equipped her with the analytical and leadership skills required to thrive in competitive business environments. Furthermore, she earned her Bachelor's degree from Bowdoin College, known for its rigorous academic programs and commitment to developing leaders.
Throughout her career, Paulette has reached numerous professional milestones that reflect her dedication and passion for driving business success. Her ability to align the various components needed for successful growth enables her to focus on key areas that generate significant outcomes.
Achievements
- Growth at Kidstir: Successfully increased subscriber base significantly within the first six months post-launch.
- Strategic Execution at Weldon: Created and implemented go-to-market strategies for enterprise clients that uncovered the key revenue drivers.
- Mentorship Impact: Provides guidance and support to women entrepreneurs through her involvement in Luminary, HeyMama, and as a Lead Mentor for the Blue Startups Accelerator.
- Healthcare Consulting Experience: Worked with leading companies in big pharma and specialty pharma, enhancing digital marketing, change management, and overall business strategy.
Overall, Paulette Jencks is a dynamic leader with a robust history of contributing to the startup ecosystem, particularly within the parent-focused technology and health sectors. Her journey is marked by a steadfast commitment to driving revenue and fostering community among female entrepreneurs, effectively creating pathways for growth and development in the business world.
