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Paulo Fava

Corporate Key Account Manager at Gentrop

Paulo Fava is a seasoned marketing professional with over a decade of experience in marketing, communications, public relations, data analysis, product and service development, and team and account management for global B2B, B2C, and C2C companies.

He has a track record of successfully developing and implementing marketing and communication strategies for leading global companies across various sectors like IT, CPG, Tourism, and Sports, earning a reputation as a versatile hybrid professional.

Paulo possesses extensive expertise in planning, executing, and evaluating marketing campaigns using various KPIs and a wide range of metrics such as CPC, CPL, ROI, ROAS, LTV, and CAC, across multiple platforms like Mobile, E-commerce, Social Media, and more.

His proficiency includes producing metrics guidelines to ensure precise campaign measurement and optimize marketing investments through data analysis, including CRM, third-party data, and market research, to provide valuable insights for business decision-making.

He has a proven record of planning strategic media relations activities, managing work plans, releases, events, crisis situations, media training, and identifying influencers to enhance brand visibility and reputation.

Paulo excels in interpersonal skills like communication, critical thinking, time management, and leadership, alongside being data-driven and results-oriented.

His tech skills include proficiency in HTML, Google Analytics/DBM/Search, Adobe Marketing Cloud, Hubspot CRM, Salesforce Marketing Cloud, with basic knowledge of SQL and Tableau.

With a Master of Business Administration (MBA) in Online Marketing Business and a Bachelor of Journalism, Paulo combines a strong educational background with hands-on experience from roles such as Corporate Key Account Manager at Gentrop and previous positions at renowned companies like SapientRazorfish and NBS.

He is fluent in English, has a basic understanding of Spanish, and is a native Portuguese speaker.

Paulo Fava
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Location

São Paulo, São Paulo, Brazil