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Pavlo Pedenko
Seasoned B2C Product Manager based in London
Pavlo Pedenko is a seasoned B2C Product Manager with extensive experience in the tech industry. He is currently working as a Senior Product Manager - Expansion at Wise, where he has been since October 2021.1
Professional Experience
Pavlo has held several notable positions throughout his career:
- Co-Founder at Mathema.me (September 2022 - Present)
- Senior Product Manager - Expansion at Wise (October 2021 - Present)
- Growth Product Manager at Preply (January 2020 - August 2021)
- Co-Founder at Growth Marketing Stage (June 2018 - March 2020)
- Product Manager at Setapp (January 2017 - January 2019)
- Head of Engineering at 1+1 media (March 2014 - January 2017)
Education and Certifications
Pavlo has a diverse educational background and has obtained several certifications:
- Studied at Shenzhen University (2018)
- Completed various courses and certifications, including:
- Storytelling for influence (IDEO U)
- Innovation Management (Tallinn University of Technologies)
- Project Management For Creative Teams (Agile) (Kyiv Mohyla Business School)
- Introduction to data science, business analytics and artificial intelligence (IBM, Ukrainian Catholic University)
- iOS Development (Swift) (Web Academy programming courses Kiev)
Skills and Expertise
Pavlo is known for his expertise in:
- Product Management
- Growth Marketing
- Startup Advising
- Content Marketing
He is also the co-host of the Product & Growth Show podcast.5
Recent Developments
In September 2024, Pavlo announced that he had decided to leave Wise after three years.2 During his time at Wise, he worked on solving problems across various areas including verification, financial crime, pay-in, speed, and pricing.
Pavlo is also involved in entrepreneurial ventures. In 2022, he and his co-founder received $125K in grants from Google for a project they were working on.3
Pavlo is active on LinkedIn, often sharing insights about product management, tech industry trends, and his professional experiences.46
Highlights
It's been a while since our last podcast. After the war broke out, it felt like the last thing to invest energy in. I'm happy to be back with a new one!
🎙️ New Podcast Alert: Unpacking Network Effects with Sameer Singh! 🎙️
I'm pumped to share our latest podcast episode featuring Sameer Singh, Venture Partner at Speedinvest. We had a lively conversation covering some of the most exciting aspects of network effects and venture capital.
🔍 In This Episode, We Discuss:
- What are network effects and which companies have them
- How to define and track metrics for network effect products
- The role of FOMO in venture capital
- Defensibility and economies of scale in AI
- Evaluating and measuring network effects
- Strategies to scale network effects
- Why investors should leave problem-solving to founders
Whether you're a product enthusiast, or just curious about the dynamics of network effects, this episode is packed with gems.
A big thank you to Sameer for sharing his expertise and experiences with us.
Tune in and let me know what you think!
This July, I had the privilege of giving a keynote at the European Innovation Academy in Porto, Portugal.
I shared my most important learnings and insights on finding a problem, validating with cheap prototypes, and building a product in a 30-minute talk to 450 students from 50 universities worldwide. It was a wild experience that I truly enjoyed.
To be completely honest, imposter syndrome is something I’ve had to learn to live with, and I often feel like I have no idea what I’m doing. However, experiences like this help me reflect on my career path and appreciate achievements that I tend to dismiss.
Additionally, the students' energy was exceptional — I personally received a great motivational boost from them.
If you are a student, consider joining EIA next year — it's a great, multi-cultural three-weeks experience of building a business that you will enjoy.
Thanks a lot for having me!
