Suggestions
P.E. Lillian Pierson
Accomplished Product Manager For AI & Data Products
Lillian Pierson, P.E. is a prominent figure in the data science and AI industry with extensive experience as a product manager, consultant, author, and educator.1 Here's an overview of her professional background and accomplishments:
Professional Experience
Lillian Pierson is the CEO of Data-Mania, LLC, where she serves as a data leader, educator, and coach.1 She has 18 years of experience in launching and developing technology products and delivering strategic consulting services.1
Key Roles::
- Instructor at O'Reilly (August 2023 - Present)
- Data Science Instructor at LinkedIn Learning (March 2016 - Present)
- Technical Writer for Data Science & AI at Wiley (March 2012 - Present)
- Former Growth Consultant at Ericsson
- Former Consultant at IBM
Expertise and Achievements
Product Management:: Lillian has managed the development and launch of over 40 products globally, including e-learning products focused on data science, data strategy, and business strategy.1
Consulting:: She has provided data strategy consulting to 10% of Fortune 100 companies, including organizations like Walmart, Amazon, Microsoft, Dell, and the US Navy.1
Education:: Her educational products have reached approximately 2 million learners and generated over $6 million in revenue for her clients.1
Authorship:: Lillian has authored 9 books and 16 courses on data science in 4 languages over 7 years.1 She is notably the author of "Data Science For Dummies" published by Wiley & Sons.1
Credentials and Recognition
- Licensed Professional Engineer (P.E.)1
- BS in Environmental Engineering1
- Featured in Forbes, Fortune, National Geographic, Washington Post, Christian Science Monitor, and The Guardian1
Current Focus
Lillian is currently working on data strategy topics, including a course for O'Reilly with an expected release in Q1 2024.1 She continues to update and expand her popular data science courses on LinkedIn Learning, including the Python for Data Science Essential Training series.12
Highlights
𝐖𝐡𝐲 𝐫𝐞𝐥𝐲𝐢𝐧𝐠 𝐨𝐧 𝐟𝐫𝐞𝐞 𝐭𝐫𝐢𝐚𝐥𝐬 𝐚𝐥𝐨𝐧𝐞 𝐰𝐨𝐧’𝐭 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐩𝐚𝐢𝐝 𝐮𝐬𝐞𝐫 𝐛𝐚𝐬𝐞.
Free trials seem like an easy way to convert users, BUT there’s a not-so-hidden cost.
Many of the SaaS companies that I work with rely heavily on free trials, but early-stage startups often struggle with activating their users and converting them from free trial to paid.
The reality is, without a strong activation strategy, your free trials can lead to high churn and wasted resources.
Instead of putting all your faith in free trials, focus on building a comprehensive onboarding process that turns trial users into long-term customers. This, of course, means personalized outreach, in-app guidance, and offering value beyond the trial period.
𝐁𝐮𝐭 𝐡𝐨𝐰? 𝐓𝐡𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐢𝐬 𝐬𝐢𝐦𝐩𝐥𝐞𝐫 𝐭𝐡𝐚𝐧 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤.
Let me introduce you to Humanic AI.
Humanic AI is revolutionizing PLG by integrating product analytics with advanced generative AI in a way that’s certain to skyrocket your user engagement and conversions in short order.
Unlike traditional marketing automation platforms, Humanic zeroes in on the two stages of PLG that are most important to early startups:
• 𝐔𝐬𝐞𝐫 𝐚𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧
• 𝐅𝐫𝐞𝐞-𝐭𝐨-𝐩𝐚𝐢𝐝 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬
By connecting with your product analytics tools and marketing platforms, Humanic uses LLMs to automatically create micro-cohorts and and then develop custom activation strategies based on those cohorts in real-time.
𝐁𝐮𝐭 𝐰𝐚𝐢𝐭. 𝐈𝐭 𝐠𝐞𝐭𝐬 𝐛𝐞𝐭𝐭𝐞𝐫. Humanic’s platform doesn’t just predict user behavior — after developing micro-cohorts and strategies to activate them, the platform then uses LLMs to assemble personalized marketing content and sequences on the fly, again based on real-time data.
𝐓𝐡𝐢𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐬? 𝐘𝐨𝐮 𝐠𝐮𝐞𝐬𝐬𝐞𝐝 𝐢𝐭.
Even your multi-step email campaigns are built automatically by Humanic AI - with every word and call to action laser targeted to get your free trial users their next step forward on the path to becoming paying customers.
“𝐁𝐮𝐭 𝐋𝐢𝐥𝐥𝐢𝐚𝐧, 𝐭𝐡𝐚𝐭 𝐬𝐨𝐮𝐧𝐝𝐬 𝐑𝐈𝐒𝐊𝐘?” I hear you, but get this. Humanic AI is architected around safety-first principles that allow marketing experts to step in to review and fine-tune strategies before any execution ever happens.
𝐒𝐨 𝐛𝐚𝐬𝐢𝐜𝐚𝐥𝐥𝐲: 𝐀𝐈 𝐡𝐚𝐧𝐝𝐥𝐞𝐬 𝐭𝐡𝐞 𝐡𝐞𝐚𝐯𝐲 𝐥𝐢𝐟𝐭𝐢𝐧𝐠, 𝐰𝐡𝐢𝐥𝐞 𝐰𝐞 𝐨𝐯𝐞𝐫𝐬𝐞𝐞 𝐭𝐡𝐞 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐰𝐚𝐭𝐜𝐡 𝐭𝐡𝐨𝐬𝐞 𝐟𝐫𝐞𝐞-𝐭𝐨-𝐩𝐚𝐢𝐝 𝐭𝐫𝐢𝐚𝐥 𝐫𝐚𝐭𝐞𝐬 𝐠𝐨 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐫𝐨𝐨𝐟. 🍿
We both know that driving more free trials alone is not enough. It’s what happens during and after the trial that really moves the needle.
If you’re looking to drive growth for your PLG company, I’m here to help. Book a time for us to have a conversation: https://lnkd.in/gZWW5HQy
#SaaS #PLG #StartupMarketing #marketing #LLMs #AI
cc: Arjun Saksena, Madhukar Kumar
𝐖𝐡𝐲 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐠𝐞𝐧𝐀𝐈 𝐒𝐄𝐎 𝐭𝐨𝐨𝐥𝐬 𝐜𝐨𝐮𝐥𝐝 𝐜𝐨𝐬𝐭 𝐲𝐨𝐮 𝐖𝐀𝐘 𝐌𝐎𝐑𝐄 𝐦𝐨𝐧𝐞𝐲 𝐭𝐡𝐚𝐧 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 (𝑟𝑒𝑎𝑑 𝑡ℎ𝑖𝑠 𝑏𝑒𝑓𝑜𝑟𝑒 𝑏𝑢𝑦𝑖𝑛𝑔)
Breaking through growth barriers in B2B tech often feels daunting, especially for technical founders. It’s no wonder that new startups are turning to novel, but potentially dangerous traffic-generation approaches.
The truth is that effective, organic, white-hat SEO tactics can still put you on the map really quickly (despite the impacts of generative AI).
Here are four strategies that can help you boost your online visibility long-term, and one practice to avoid:
❌ 𝐀𝐕𝐎𝐈𝐃 Avoid using automated #generativeAI SEO blogging tools and paid backlink-building services. You’ll get deindexed by Google. They’re doing it left and right these days. Don’t believe me? Read this: https://lnkd.in/gWbKX6_x
✅ 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Identify the keywords your target audience is searching for. Tools like Keywords Everywhere can help you find the most relevant terms to include in your content.
✅ 𝐎𝐧-𝐏𝐚𝐠𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Ensure your website content is optimized with these keywords. Pay attention to meta descriptions, headers, and internal links to improve your search engine ranking.
✅ 𝐇𝐢𝐠𝐡-𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Create valuable content that addresses the pain points of your audience. Regularly updated blogs, whitepapers, and case studies can establish your brand as a thought leader.
✅ 𝐎𝐫𝐠𝐚𝐧𝐢𝐜, 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐁𝐚𝐜𝐤𝐥𝐢𝐧𝐤 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠: Build backlinks from reputable sources to enhance your site's authority. Guest posting, partnerships, and participating in industry forums are great ways to earn these links.
I’ve personally overseen the execution of such tactics for dozens of clients - Long-term organic traffic and improvements in search rankings is the inevitable result, even for newcomers. Execute these tactics soon to help your startup stand out in a crowded market.
𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐠𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐫𝐨𝐜𝐤-𝐬𝐨𝐥𝐢𝐝 𝐒𝐄𝐎 𝐚𝐧𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲? Let's connect and explore how we can boost your online visibility together. Book a call today: https://lnkd.in/g3pWZk3k
𝐏.𝐒. Follow me for more tips on driving sustainable growth for your startup!
#genAI #SEO #growthmarketing #startupmarketing
