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Pedro Custódio

Strategic Digital and Brand Experience Transformation

Pedro Custódio is an Associate Partner at EY, serving as the EY wavespace™ Leader for Kuala Lumpur, Malaysia. With over 25 years of experience in technology, he focuses on digital transformation and innovation. His role involves leading initiatives that integrate design and technology to drive business change.

Custódio has a background that combines expertise in digital change management with a strong emphasis on design thinking and innovation strategies. He is also recognized for his leadership in fostering collaborative environments that encourage creativity and problem-solving within organizations.

In addition to his professional responsibilities, he is active on LinkedIn, where he shares insights related to his work at EY and the broader field of digital transformation. His educational background includes studies at Hult International Business School, further enhancing his capabilities in business design and innovation.1234

Highlights

Jul 24 · linkedin

Celebrating Innovation and Empowerment at the EY Winning Women Conference 2024

Over the past two days, Kuala Lumpur has been abuzz with the energy and inspiration of the EY Entrepreneurial Winning Women™ Conference 2024. As EY wavespace lead it was an honor for my team and me to be part of this transformative event.

EY Entrepreneurial Winning Women™ (https://lnkd.in/dzzuvgdw) is more than just a conference; it is a global program that fosters a thriving ecosystem for successful women entrepreneurs, connecting them with resources, networks, and opportunities to scale their businesses. This year’s edition in Kuala Lumpur was no exception, bringing together a remarkable group of women business leaders who are breaking the mold in the Asia-Pacific region.

Our #EYwavespace team had the privilege of adding a unique dimension to the event with a bespoke #EYwavespace experience, focusing on the transformative power of Generative AI . Michael Heaney, our partner set the tone with the art of possible on #GenAI, and our interactive wavespace session followed sparking vivid discussions on the profound impacts of GenAI on People and Resources, Processes and Operations, and the risks that we must proactively mitigate.

Witnessing the engagement and enthusiasm of these role model women entrepreneurs was sincerely both energising and inspiring. Their innovative spirits, drive and charism really underscored the immense potential women hold in shaping the future of business and to drive future growth.

The past two days have been a testament to the power of collaboration, innovation, and the unwavering spirit of entrepreneurial women. It has been a pleasure to connect with colleagues, partners, and these outstanding women leaders, and I look forward to seeing the incredible growth and impact they will undoubtedly achieve.

Jul 19 · linkedin

From palm oil to data: Malaysian state builds #AIHub. In what were once wild jungle and palm oil plantations in southern #Malaysia, the likes of #TikTok, #Nvidia and #Microsoft are racing to install the building blocks of the digital economy: #dataCentres.

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Pedro Custódio
Pedro Custódio, photo 1
Pedro Custódio, photo 2
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Location

Indonesia