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Pedro Fernandes

CX & Innovation Consulting, Customer Journey Manager

Pedro Fernandes is a seasoned professional specialized in research, strategy, and design of new products, services, and experiences using user-centered design methods. He excels in leading the creation of innovative products, aligning user insights with business objectives to address latent needs and propose cutting-edge concepts.

With an educational background that includes studies in Communication Design, Interaction Design, Interactive and Broadcast Media, and Computer Science, Pedro has acquired a diverse skill set to drive his career forward.

Pedro has held key roles in prominent organizations such as Publicis Sapient, where he contributed to CX & Innovation Consulting. Previously, he served as a Service Design/UX Consultant Senior at Sainsbury’s and as a UX Director at Publicis Modem France.

Throughout his career, Pedro has also made significant contributions as an Interaction Designer, both in permanent positions and as a freelancer, working with renowned companies like TBWA\365, Matchbox Paris, The First Post, Betasynth, Sadler’s Wells, and Electronic Media Promotions.

His extensive work experience encompasses a wide range of responsibilities, from management and mentorship of product teams, designers, and researchers to the application of design artifacts for generative research and the use of machine learning for personalization and data minimization.

Pedro's current interests lie in problem reframing, emphasizing problem definition before solving, utilizing design artifacts as research tools, exploring machine learning applications in personalization, and delving into multiple value propositions simultaneously to foster innovation.

With a strong academic foundation and a wealth of professional experience, Pedro Fernandes stands out as a thought leader and innovator in the field of design and user experience.

Pedro Fernandes
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Location

Paris, Île-de-France, France