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Pedro Fernandes

Part-time CMO at iytro | Helping startups succeed across Europe

Pedro Fernandes is an experienced marketing professional with expertise in B2B, ABM, SaaS, PR, lead generation, GTM strategies, SEO, and SEM. He possesses a diverse set of marketing skills including product marketing, content marketing, social media management, marketing automation, digital marketing, branding & communications, copywriting, HubSpot proficiency, team management, and company leadership.

Pedro has a background in successfully marketing touchscreens and led the launch of a groundbreaking product: the World's first multitouch for large screens, which garnered significant media attention. He has a track record of working with individuals from over 20 different nationalities, launching products globally, and organizing events across three continents.

In his recent role in the ad tech industry, Pedro developed a scalable demand generation program that achieved remarkable results, including generating over 3,000 B2B Marketing Qualified Leads, securing over 150 organic endorsements from key opinion leaders, and averaging 4.8 press mentions per month over a year.

Pedro is multilingual, fluent in Portuguese, English, Spanish, and French. He holds a Master's degree in Marketing and Strategic Management from Universidade do Minho, complemented by various certifications and courses in areas such as NFTs, the metaverse, product marketing, growth hacking, and modern marketing strategies.

Throughout his career, Pedro has held key marketing positions in organizations such as Liga Portuguesa Contra o Cancro, Zenika, Marjory, Skeepers, iytro, BlockStart, and many more, showcasing his versatility and leadership abilities in driving marketing initiatives and achieving business objectives.

Highlights

Jul 30 · linkedin

✨✨ Great news ✨✨

I'm incredibly honored to share that my resource on developing "Customer Personas using AI" has been published by Reforge and featured in their newsletter. 🎉🎉

For those unfamiliar, Reforge is renowned for showcasing top-tier resources from leading marketing and product professionals.

This recognition is both humbling and inspiring. It reinforces the growing importance of AI in marketing and its potential to enhance our understanding of customers.

It is also a clear sign to all of iytro clients: you are betting on the right team, one who is developing cutting-edge tools to deliver the best marketing performance 💪💪

A heartfelt thank you to the Reforge team (cc Warren Lawless) and to all my colleagues who continuously support me on my professional journey.

I look forward to continuing to collaborate with the amazing Reforge community as we explore innovative ways to leverage AI in marketing.

Let's have it 🚀🚀

Feb 6 · linkedin

What is it like to be a part-time CMO?

Three times this month, I was asked that.

So, I wrote a post about my day-to-day at iytro.

If you work in marketing or are just curious about the day-to-day life of a part-time CMO, buckle up! This is going to be a long and juicy post!

Related Questions

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Pedro Fernandes
Pedro Fernandes, photo 1
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Location

Lisbon, Lisbon, Portugal