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Pedro Pereira

Director of Product at Pandora | X-Farfetch

Pedro Pereira is the Director of Product & Engineering - Global Consumer Engagement & Martech at Pandora, based in the Copenhagen Metropolitan Area. He joined Pandora in August 2022 as part of its digital transformation initiative. In this role, he oversees the Consumer Engagement Product Line and the Martech product organization, focusing on aligning marketing goals with enterprise technology and operational efficiency.13

Career Highlights:

  • Pandora (2022 - Present): Leads product and engineering efforts in consumer engagement and Martech.
  • Miinto (2021 - 2022): Managed consumer products and operations for one of the fastest-growing fashion marketplaces.
  • Podimo (2020 - 2021): Built a 7-person product team and launched user research and analytics departments.
  • Farfetch (2017 - 2020): Held senior product roles, focusing on acquisition, engagement, and Martech solutions.
  • Uniplaces (2014 - 2017): Drove marketing strategies that led to significant growth in bookings and international expansion.

Education:

Pedro holds a Master's in Management (Digital Business) from Imperial College London, a Master's in Electrical Engineering from Universidade Estadual Paulista Júlio de Mesquita Filho, and a combined MSc + BSc in Electronics and Telecommunications from Instituto Superior Técnico.1

He is known for his expertise in performance marketing, data-driven decision-making, and bridging the gap between engineering and marketing functions.12

Related Questions

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Pedro Pereira
Pedro Pereira, photo 1
Pedro Pereira, photo 2
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Location

Copenhagen, Capital Region of Denmark, Denmark