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Pedro Rodrigues

Digital Analytics Engineer at XP Inc.

Pedro Rodrigues is a seasoned professional with over 6 years of experience in Web Analytics, Digital Marketing, Data Engineering, and Business Intelligence across various industry segments. He has a strong background in tracking, integration, and optimization solutions for digital channels. Pedro holds certifications in Google Analytics IQ and Google Ads and possesses advanced skills in Google Tag Manager, Google Marketing Platform (DV360 and CM), Google Cloud services (BigQuery, Cloud Functions, and Cloud Storage), as well as proficiency in SQL, JavaScript, HTML, CSS, and Python. He also has knowledge in Mobile Analytics SDKs, DMP (Adobe Audience Manager), A/B and Multivariate testing tools (Google Optimize 360, Firebase A/B Testing), and Google Data Studio for data visualization. Pedro is continuously expanding his expertise by exploring Databricks, Scala, Spark, Looker, and LookML. Pedro's educational background includes High School studies at Colégio Serrano Guardia, a Technologist Degree in System Analysis and Development from Faculdade de Tecnologia de São Paulo, and ongoing studies towards another Technologist Degree in the same field at Instituto Federal de Educação, Ciência e Tecnologia de São Paulo - IFSP. He also completed a Technician Degree in Information Technology, Programming, and Systems Development at IFSP. Pedro has held positions such as Digital Analytics Engineer at XP Inc., Business Intelligence Analyst at Youse Seguros, and roles in Web Analytics Development at DP6 and Infracommerce, in addition to an internship in BI at Infracommerce.

Pedro Rodrigues
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Location

São Paulo, São Paulo, Brazil