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Pedro Sampaio

Head of Marketing @ PicPay l Ex-Uber l TEDx Speaker 🏳️‍🌈

Professional Background

Pedro Sampaio is a seasoned marketing professional with over 16 years of experience in building powerful brands and understanding consumer behavior. His journey in the marketing field has been marked by a passion for creating strategic marketing initiatives that combine simplicity with purpose, ultimately leading to significant transformations within the brands he has worked with.

Throughout his career, Pedro has held various leadership positions within renowned companies, gaining invaluable insights and expertise in both brand management and consumer marketing. He has played an instrumental role in developing marketing strategies for prominent brands such as Uber, PicPay, Skol, Brahma, Fiat, Drogaria Araujo, Unimed-BH, and Anglo American. His ability to harness market intelligence and deep consumer insights has enabled these brands to thrive in competitive markets.

Pedro's extensive experience in marketing encompasses diverse aspects including business acumen, strategic marketing, product marketing, and social impact initiatives. He emphasizes a results-oriented culture and employs data-driven strategies to ensure organizational efficiency and innovation. His collaborative management style fosters a team-oriented environment that promotes flexibility and inclusiveness, essential attributes for building representative teams in today’s dynamic marketplace.

Education and Achievements

Pedro's commitment to personal and professional growth is evident in his academic accomplishments. He has pursued Executive Education in Business and Leadership at Harvard Business School, further strengthening his capabilities in leading teams and crafting corporate strategies. Additionally, he studied Marketing at the esteemed Fundação Dom Cabral, which enriched his understanding of the marketing landscape in Brazil.

Pedro holds a Bachelor's degree in Advertising from the Universidade Federal de Minas Gerais, which laid the groundwork for his expertise in communication, brand positioning, and marketing strategies. The combination of rigorous academic training and hands-on experience has equipped him to navigate complex marketing challenges effectively.

Notable Achievements

Pedro's career is highlighted by his tenure as the Head of Marketing at PicPay, where he led innovative marketing campaigns that significantly enhanced the brand's visibility and consumer engagement in the financial technology sector. Before joining PicPay, he made his mark at Uber, ascending through various roles to reach the position of Senior Marketing Manager. His contributions to Uber were pivotal in establishing the company’s brand identity and driving consumer adoption across different markets.

Pedro's previous experiences also include the role of Senior Planning Manager at Lápis Raro and various planning roles at RC Comunicação and FCB Brasil, among others. These positions have contributed to his robust expertise in strategic planning and brand development, essential for his continued success in building impactful marketing strategies.

Questions

  1. How did Pedro Sampaio develop his expertise in building strong consumer brands?
  2. What key strategies did Pedro Sampaio implement while leading marketing at PicPay to enhance brand engagement?
  3. In what ways has Pedro Sampaio’s education at Harvard Business School influenced his approach to leadership and strategy in marketing?
  4. Can Pedro Sampaio share insights on the importance of consumer behavior in developing effective marketing strategies?
  5. How has Pedro Sampaio utilized his experience in various marketing roles at Uber to transform brand performance?

Highlights

Aug 1 · linkedin

Quer dar mais #pique pro seu #dinheiro? Muda pro PicPay.

Faça como mais de 33 milhões de pessoas todos os dias. Se junte neste movimente de mudança pra dar mais poder pro seu dinheiro.

#MinhaVidaComMaisPique

Cintia Hachiya l Renata Stocco l Mariana Mariuzzo l Clara Cuminato l Mariana Cicaroni Viçossi l William Mattos l Rafael Palermo l Eduardo Chedid l Gustavo Resende l Anderson Chamon l Fernanda Maldonado l Ramon Pesci l Danilo Caffaro l Pedro Henrique Poli Romero l Frederico Trevisan l Ricardo de Barros Petersen l José Antônio Batista l Mariana Mascarin l Fernando Solano l Jéssica Alves l Pedro Lippi l Felipe Cobucci l Jaime Spaniol l Rafael Jardim l Gabriel Mesquita e todo time PicPay. 💚

Agradecimentos especiais para a Ana Claudia Torrens, Bia Maiorano, Rodrigo Magalhães, Jairo Anderson, Dani Ribeiro, Fabiana Rodrigues, Juliana Elia, Gabriela Borges, Bruno Donadio, Eduardo Lorenzi, Mauro Ramalho, Mauricio B. de Almeida e e todo o time da Publicis Brasil. E ao Maurilio Filho 🏳️‍🌈 , que começou essa história comigo alguns meses atrás.

Mar 22 · linkedin

Pela primeira vez na história, o PicPay deu #lucro. No último trimestre de 2022, foi de R$ 20 milhões. Muito orgulho de fazer parte disso e ver nosso #impacto na vida das pessoas e dos negócios.

✅ Mais de 30 milhões de #usuários ativos. ✅ 25% dos usuários declaram usar o PicPay como a #conta principal. ✅ R$ 199 bilhões em #TPV em 2022 - um crescimento de 156% vs 2021. ✅ R$ 10 bilhões de saldo em carteira. ✅ Dobro da #receita média por cliente de 2021 para 2022.

Pedro Sampaio
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Location

São Paulo, São Paulo, Brazil