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Peep Laja

CEO at Wynter, Chairman of the Board at CXL and Speero

Who is Peep Laja?

Peep Laja is the CEO of Wynter, a company he founded in May 2020.1 He is also the Chairman of the Board at CXL, a company he previously served as CEO of from 2011 to November 2022.1 Additionally, Peep is the Chairman of the Board and Principal at Speero, a company he co-founded.1

Peep has a broad range of experience, having held positions such as Head of Marketing at Traindom, Digital Marketing Consultant at Panama Internet Marketing, Head of Sales and Marketing at Real24.ae, and various roles at AIESEC UAE and Playtech.1

Peep's Expertise and Interests

Peep is known for his expertise in business strategy, optimization, and online learning. He hosts the "How to Win" podcast, where he explores B2B strategy and how companies can compete and win in saturated markets.3 Peep also shares his thoughts on LinkedIn and through a semi-regular newsletter.3

Peep's Companies

  • Wynter: Founded in May 2020, Wynter is a company that enables teams to get fast feedback and align around the ideal customer profile (ICP).4
  • CXL: Peep served as CEO of CXL from 2011 to November 2022, when he became Chairman of the Board.1 CXL is a company focused on conversion optimization and online learning.2
  • Speero: Peep co-founded Speero and currently serves as Chairman of the Board and Principal.1

Highlights

Apr 29 · twitter

I bought a thing that I signed up for and logged in maybe once or twice and haven't logged in now for a while.

It keeps sending me nag emails: "Oh it's been so and so many days since I last saw you!"

Over time these nag emails have firmly created a negative association with this brand.

I haven't seen any evidence that nag emails work.

We sent nag emails at CXL for many, many years and they did nothing.

Apr 24 · twitter

If you're re-positioning your company, LLMs won't know for a very long time. This is a big problem for marketing teams.

As an example, I just got a LI connection request saying they wanna follow me for CRO stuff. When I asked her who told her that I'm the CRO guy. The answer: ChatGPT.

I've been out of the CRO game since 2016.

If you're re-positioning your company, LLMs won't know for a very long time. This is a big problem f
Daily Research News Online no. 30658 - Name Change for Copytesting Tool - Daily Research News Online
Nov 27 · PR Web
Copytesting Announces Company Name Change to Wynter - PR Web

Related Questions

What is Wynter's main focus and how does it differ from Peep Laja's previous companies?
What are some key takeaways from Peep Laja's "How to Win" podcast?
How did Peep Laja transition from digital marketing consulting to entrepreneurship?
What are the main topics covered in Peep Laja's newsletter?
How has Peep Laja's experience at CXL influenced his approach at Wynter?
Peep Laja
Peep Laja, photo 1
Peep Laja, photo 2
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Experience

CEO at Wynter (May 2020 - Present)
Chairman of the Board at CXL (November 2022 - Present)

Location

Austin, Texas, United States