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Peigin Crowley
Founder GROUND Wellbeing Brand
Peigin Crowley is the founder of GROUND Wellbeing, a brand focused on holistic wellness and natural, plant-based products.12 With over 28 years of experience in the spa industry, Crowley is a wellness curator who has made significant contributions to the luxury wellness sector.3
Career Background
Crowley's journey in the wellness industry began over two decades ago. After completing an Arts degree, she pursued her passion for beauty and holistic therapies.1 Her career has evolved from being a spa therapist to a spa manager, and eventually a spa consultant.1 Throughout her career, Crowley has maintained her identity as an aromatherapist, deeply committed to holistic approaches that bring balance to mind, body, and soul.1
GROUND Wellbeing
In founding GROUND Wellbeing, Crowley aimed to create a brand that offers:
- Wholehearted wellness solutions
- Inclusive products and services
- Sustainable offerings
- Support for various groups, including children, those with compromised health, and women experiencing menopause1
The brand focuses on crafting natural, plant-based ingredients into products and intuitive self-care rituals.2 All GROUND Wellbeing products are handmade, emphasizing Crowley's commitment to quality and natural wellness.2
Approach to Wellness
Crowley's approach to wellness is characterized by:
- A focus on holistic and natural solutions
- An emphasis on inclusivity and accessibility in wellness
- A deep understanding of aromatherapy and essential oils
- A commitment to addressing specific wellness needs, such as those related to cancer patients and menopausal women1
Personal Philosophy
Crowley believes in the importance of:
- Balancing work and personal life
- Understanding the difference between sleep and rest
- Surrounding oneself with supportive people
- Focusing on activities that truly serve one's wellbeing1
As a wellness entrepreneur, Crowley has successfully combined her extensive industry knowledge with her passion for holistic wellbeing to create a brand that resonates with those seeking natural, effective wellness solutions.4
Highlights
Our Proud Partners - Six Senses Hotels Resorts Spas Crans Montana. We love working with you Jesmin Aly & Susana César 🖤
Immerse yourself in the magic of Intuitive Skin Alchemy; transformative face rituals crafted in collaboration with GROUND wellbeing and the Six Senses Alchemy Bar. Taking a "Forward to Basics" approach to Skin Wellness, offering holistic face rituals that prioritise hands-on massage techniques, plant-based aromatherapy, gua sha, and breathwork. Guided by the power of touch, your therapist will curate a personalised face ritual that transcends traditional skincare, incorporating intuitive elements to align with your emotional state alongside your skin's needs. The ceremony unfolds in The Alchemy Bar, where your face ritual journey begins with a purposeful intention-setting ritual. Here, you have the opportunity to actively participate and contribute to the crafting of your own bespoke blend of face products, ensuring a truly personalised and deeply restorative experience, not just for your skin but for mind & body too.
The Irish Summer ‘24 Rosscarbery, Co. Cork.
My deep gratitude for when the sun comes out, it is absolute heaven to be here with my family and friends, on our annual pilgrimage! First time driving the i5 in West Cork and it is pure electric luxury & comfort with the range being the best ever - especially on these beautiful country roads!
Thank you always for the support BMW Ireland for always supporting us at GROUND wellbeing #electriccar #ad #brandambassador
