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Penelope Loorham

Creative Director ❘ Womenswear Designer ❘ Perri Cutten Australia

Penelope Loorham is an accomplished Creative Director and Head Designer with over 20 years of experience in the fashion industry.

As the driving force behind Perri Cutten Australia, Penelope has led the brand's growth by staying attuned to consumer trends and creating timeless, stylish womenswear for all seasons.

With a keen eye for quality, Penelope has sourced premium fabrics globally and forged strategic partnerships with international manufacturers, all while upholding the brand's commitment to ethical production practices.

Penelope's creative flair extends to overseeing the brand's entire creative direction, from design concepts to marketing campaigns, ensuring a consistent brand image both online and offline.

Her expertise spans a wide range of areas, including womenswear, fashion design, textiles, garment design, graphic design, range planning, brand development, fabric sourcing, and more.

With a strong background in team leadership and commercial acumen, Penelope has cultivated a high-performing team at Perri Cutten, positioning the brand for further success in the future.

Penelope holds a Bachelor of Arts in Fashion/Apparel Design from RMIT University, and has taken additional courses in Trend Forecasting and Social Media Marketing for fashion and beauty.

Prior to her current role, Penelope gained valuable experience as a Fashion Designer and Buyer at Laura Ashley.

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Location

Melbourne, Australia