Sign In

Penry Price

Vice President, Marketing Solutions, LinkedIn

Penry Price is the Vice President of Global Sales for LinkedIn's Marketing Solutions business.13 He oversees a large global team responsible for building strategic partnerships and managing the company's marketing solutions operations.14

With over 11 years at LinkedIn, Price has played a significant role in transforming the platform into a content marketing platform for brands.1 His career at LinkedIn began in December 2021, and he has been instrumental in driving the company's marketing solutions business.13

Prior to joining LinkedIn, Price held notable positions in the tech and advertising industry:

  1. President at Dstillery (formerly Media6Degrees), where he managed partnerships, revenue, and marketing operations.1
  2. Various top sales positions at Google, including leading North American Sales and Account Management teams, and overseeing global partnerships with advertising agencies.1

Price's early career included roles in sales and management at Wenner Media and Hachette Filipacchi.1 He holds a Bachelor of Arts from Hobart College and was named to the AAF Advertising Hall of Achievement in 2008.1

In addition to his role at LinkedIn, Price serves on the Board of Directors for Church & Dwight (NYSE) and Dstillery, and is on the Board of Advisors for Outward Bound USA.1

As of March 5, 2025, it's important to note that Price announced his departure from LinkedIn in November 2024. He stepped down from his role as VP of LinkedIn Marketing Solutions at the end of December 2024, staying on in an advisory capacity through February 2025.2

Highlights

Jun 5 · linkedin

While B2B purchase decisions have been group-based for some time now, changing buying behaviors are adding more complexity. To help B2B marketers build awareness, relevancy, and confidence in their brand across all members of the buying group, we’re introducing new offerings, including:

The Wire Program: We’re testing a new initiative that allows you to promote in-stream video ads alongside trusted publisher content, including @Barron's, Bloomberg Media Business Insider, Forbes LinkedIn News, MarketWatch, NBCUniversal, Reuters, The Wall Street Journal, and Yahoo Finance.

Accelerate: We’re expanding the AI capabilities of our campaign creation and optimization experience, Accelerate, to refine your targeting, receive guidance on your campaign creation from our new AI marketing assistant and more.

Learn more here: https://lnkd.in/ePUnP7cw

May 9 · linkedin

CTV is growing quickly and for good reason. B2B Marketers want to be able to take advantage of this shift in viewing behavior. This is why this partnership with Kantar is so important - it's not only about the targeting (you can use your LinkedIn targeting on CTV now), but also how it is measured. #CTV #B2B #LinkedIn #marketing

Related Questions

What are Penry Price's key achievements at LinkedIn?
How did Penry Price's role at Dstillery prepare him for his position at LinkedIn?
What strategies has Penry Price implemented for LinkedIn's Marketing Solutions?
How has Penry Price's career evolved from his early roles at Wenner Media and Hachette Filipacchi?
What are some notable articles or insights Penry Price has published on LinkedIn?
Penry Price
Penry Price, photo 1
Penry Price, photo 2
Add to my network

Location

New York, New York, United States