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Per Lagerstrom

Venture Builder | Digital strategy & transformation | BehaviorTech | NED | Ex-McKinsey Partner | Mavens | YellowSpot

Per Lagerstrom is a seasoned entrepreneur and business strategist with extensive experience in digital transformation, strategy consulting, and technology innovation. He is currently the Co-Founder of sens, a revolutionary MarketTech startup that is disrupting the market research industry.12

Professional Background

Per Lagerstrom's career spans over 30 years, with notable experience in global financial services, FMCG, and technology sectors.3 His professional journey includes:

  • Former McKinsey Partner: Lagerstrom gained valuable experience in strategy consulting during his time at McKinsey & Company.3
  • Serial Entrepreneur: He has founded and co-founded several companies, including sens, YellowSpot, Mavens, and SQN (Sinequanon).2

Current Ventures

sens:: As Co-Founder of sens since September 2021, Lagerstrom is leading a paradigm shift in market research. The company leverages artificial intelligence, science, and technology to provide deeper, faster, and more cost-effective insights.12

YellowSpot:: Co-founded in December 2020, YellowSpot is a BehaviorTech Innovation house and Venture studio that develops business concepts rooted in science and powered by AI.2

Mavens:: Since November 2020, Lagerstrom has been CEO and Co-founder of Mavens, a company focused on delivering rapid shifts in business outcomes through an effective advisory approach.2

Expertise and Approach

Lagerstrom is known for:

  • Providing senior advice on strategy and digital transformation
  • Pioneering BehaviorTech solutions
  • Combining big firm strategy consulting experience with entrepreneurial acumen
  • Bringing clarity to uncertainty and energy to hesitancy in business contexts2

His approach to business and innovation is characterized by a unique blend of strategic thinking, technological expertise, and a focus on behavioral insights to drive business outcomes.

Highlights

Aug 22 · linkedin

In a world buzzing with AI, it's easy to get swept up in the excitement, but the core principles of venture success remain steadfast.

My latest article dives deep into this very idea. While AI and emerging tech are making it easier than ever to start and scale businesses, the basic rules of the game haven’t changed. A great tool doesn’t guarantee a great business. Success still demands a strong concept, strategic differentiation, and lasting value.

Keep your focus where it truly matters in the tech-driven landscape.

Let me know if you agree!

Aug 1 · linkedin

Our increasing reliance on digital experiences leaving a void. It seems we're craving something more tangible.

I'm exploring this trend and its implications in my latest Perspective. Read it below!

#digitalage #consumerbehavior #trendspotting #sens #BehaviorTech

Related Questions

What inspired Per Lagerstrom to co-found sens?
How does "deep listening" work in market research?
What are some examples of industries that have benefited from sens' technology?
How does sens' approach compare to traditional market research methods?
What role does artificial intelligence play in sens' market research tools?
Per Lagerstrom
Per Lagerstrom, photo 1
Per Lagerstrom, photo 2
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Location

Cape Town, Western Cape, South Africa