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Perry Hassen
Analytics professional and chocolate entrepreneur
Perry Hassen is a highly creative business leader and analytics professional with a keen focus on leveraging analytics and consumer insights to drive business outcomes.
His expertise lies in building and leading analytic teams, implementing innovative solutions, and providing strategic consulting services to clients to help overcome their key business challenges.
Perry's passion lies in collaborating with rapidly growing organizations to enhance their data and analytics strategies for optimal efficiency and growth.
He holds a Masters of Management Analytics from the Smith School of Business at Queen's University and a Bachelor's degree in Geographic Analysis and Retail Studies from Ryerson University.
Perry's professional journey includes roles such as Co-Owner at Cacao Boys Inc, SVP and Practice Lead at Environics Analytics, Group Account Director at Environics Analytics, Director Of Analytics at Medcan, Director, Data & Analytics at Dentsu Aegis Network, China Consumer Panel Commercial Lead at NielsenIQ, Group Director at NielsenIQ, Director at NielsenIQ, Business Manager at NielsenIQ, Account Manager at MapInfo, and Research Analyst at Compusearch Micromarketing.
Highlights
A new career in chocolate. Who knew?
Cacao Boys is the brand I co-founded with my partner Jim Jeffrey. Jim skilled up as a chocolatier during the pandemic and quickly became very good at it. Fast forward to Dec 24, 2022 we opened up a retail location on the main street of Bala in Muskoka. This start-up was a massive project that also turned into a new career for myself, running sales, marketing, and all aspects customer experience while Jim worked his operational magic, developing over 100 chocolate creations.
Going into our 2nd year of operation we can proudly say the first year was a great success with many loyal customers spreading the word about our luxurious chocolate products. Our bonbon chocolates are the showpiece, each one handcrafted in coloured cocoa butter and filled with delicious fresh ganache, fruit puree, nuts, or salted caramel. They make excellent gifts that look great, taste amazing, and are proudly locally made. The feedback and reviews have been solid.
This year we look forward to continuing on this exciting new journey as the brand continues to grow. If you are visiting Muskoka this year please drop by. Or check us out at https://cacaoboys.com or on Insta or FB at CacaoBoysBala. We ship anywhere in Canada! (Well during cooler months, Oct to April).
Join me at the Analytics by Design event on Aug 18, at 6:30 PM EST where I will be speaking on Coping with Changing Consumer Sentiment. Hope to see you there! Register here: https://lnkd.in/ddB4n9z #ABDPauseRestart
