Sign In

Pete Blackshaw

Chief Executive Officer, Cintrifuse Syndicate Fund & Startup Incubator

Pete Blackshaw is a prominent figure in the startup and marketing sectors, currently serving as the Chief Executive Officer of Cintrifuse, a venture fund and startup incubator based in Cincinnati, Ohio. His leadership at Cintrifuse focuses on fostering innovation and supporting high-growth tech startups in the Greater Cincinnati area, with backing from major corporations such as Procter & Gamble and Kroger.12

Background and Career

  • Education: Blackshaw holds an MBA from Harvard Business School and a Bachelor's degree from the University of California, Santa Cruz.
  • Early Career: He began his career at Procter & Gamble, where he co-founded the company's first interactive marketing team. His innovative work earned him recognition as "Interactive Marketer of the Year" by Ad Age in 1998.23
  • Nestlé: Before joining Cintrifuse, Blackshaw served as the Global Head of Digital Marketing and Social Media at Nestlé for nearly eight years. There, he was instrumental in developing digital strategies for major brands like Nescafé and KitKat, and he established several key initiatives including the Digital Acceleration Team.123
  • Entrepreneurship: He founded PlanetFeedback.com, one of the first consumer feedback portals, which later merged into Nielsen BuzzMetrics. He also served as CMO at NM Incite, a joint venture between Nielsen and McKinsey focused on social media strategy.12

Contributions to Cintrifuse

Since joining Cintrifuse in November 2018, Blackshaw has significantly impacted the local startup ecosystem. Under his leadership:

  • Cintrifuse has supported hundreds of startups, helping them secure substantial funding—over $320 million in 2021 alone.34
  • He has emphasized building strategic partnerships with local universities and businesses to strengthen Cincinnati's position as a tech hub.34

Recent Developments

As of January 2024, Blackshaw announced plans to step down from his role at Cintrifuse to explore new opportunities related to artificial intelligence, particularly focusing on themes of AI, trust, and sustainability.34 His departure marks the end of a transformative five-year tenure aimed at elevating Cincinnati's status in the tech industry.

Publications and Recognition

Blackshaw is also an author; his book "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000" discusses consumer behavior in today's market. He frequently contributes to Advertising Age and has received several awards for his contributions to marketing and consumer engagement.12

In summary, Pete Blackshaw is a seasoned executive with extensive experience in digital marketing and entrepreneurship, dedicated to enhancing innovation within Cincinnati's startup landscape.

Highlights

Jan 9 · moversmakers.org
Blackshaw to depart OTR startup hub Cintrifuse after 5 years
Blackshaw to depart OTR startup hub Cintrifuse after 5 years
Jan 5 · bizjournals.com
Cintrifuse CEO Pete Blackshaw to depart for AI industry - Cincinnati ...
Cintrifuse CEO Pete Blackshaw to depart for AI industry - Cincinnati ...

Related Questions

What are Pete Blackshaw's key achievements at Cintrifuse?
How did Pete Blackshaw's role at Nestlé influence his career?
What is the significance of the Digital Acceleration Team (DAT) at Nestlé?
How does Cintrifuse support startups in the Midwest?
What are the core initiatives of Cintrifuse?
Pete Blackshaw
Pete Blackshaw, photo 1
Pete Blackshaw, photo 2
Add to my network

Location

Cincinnati, Ohio, United States