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Pete Larkin

VP GTM @ Parlay | Head of Silicon Slopes Marketing & SaaS Chapters | MBA

Pete Larkin is an experienced marketing executive, entrepreneur, and creator who has collaborated with prominent clients like Apple, Nike, Google, Boeing, Home Depot, Vanguard, among others.

During his career, he has been instrumental in generating over $50M in marketing-sourced revenue, showcasing capabilities as an analytical thinker and creative storyteller.

With a strong focus on fostering trust-based relationships that nurture thriving environments, Pete Larkin combines his academic background in Executive MBA and Bachelor of Arts in Communications from Brigham Young University with a wealth of professional experience.

His career trajectory includes roles such as VP of GTM, Committee Chair, Senior Director of Marketing & Customer Experience, Director of Marketing and Customer Experience, Head of Marketing, Adjunct Professor of Marketing, Senior Marketing Manager, Marketing Manager, Content Marketing Specialist, Media Production Specialist, and Freelancer in film and marketing.

Highlights

Sep 16 · linkedin

We have Business Intelligence (BI) platforms like Domo and Tableau.

But what if there were Family Intelligence (FI) platforms?

Aside from family finances, what would be on your dashboards?

Serious question. I want to know.

(📸 from this week’s family adventures - Niagara Falls)

Sep 8 · linkedin

Lean in.

There are incredible memories to make and so much fun to be had if we allow ourselves to step outside of our comfort zones and explore new experiences.

Britney and I were very close to passing on the opportunity to attend JessaKae’s Enchanted Garden Ball last night, but instead, we decided not only to go, but to lean in hard.

Complete with tunic and fairy wings, we arrived at the ball and felt instantly more comfortable as we discovered others in similar, if not even more whimsical, attire.

The night only got better as we enjoyed the amazing ambiance, food, dancing, and entertainment.

It was truly a magical night.

A massive tip of the hat (or crown 😜) to Lindsey Ivie 💭 and everyone at JessaKae for orchestrating such an incredible experience.

Pete Larkin
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Location

Salt Lake City Metropolitan Area