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Pete Lorenco

VP of Marketing @ Pathfactory || #5to9: Dad x2

Pete Lorenco is a highly experienced marketing executive currently serving as the Vice President of Marketing at PathFactory, a leading B2B content intelligence and personalization platform. Here's a comprehensive overview of his professional background:

Professional Experience

Current Role:

  • VP of Marketing at PathFactory (2024)
  • Previously VP of Marketing at HYCU (December 2022 - Present)
  • Former VP of Marketing at Alyce (July 2021 - December 2022)

Career Highlights

Marketing Expertise:

  • Over 15 years of experience in marketing across startups and enterprise B2B organizations
  • Strong track record of driving growth through data-driven, customer-focused marketing strategies
  • Proven ability to scale marketing efficiency and increase content engagement

Notable Achievements:

  • At Iron Mountain, he:
    • Contributed $60M in marketing-generated new logo sales in 2019
    • Increased marketing-sourced pipeline to $142M
    • Grew net new sales from $3M to $40M

Professional Philosophy

Pete's marketing approach is centered on:

  • Delivering stand-out customer experiences
  • Capturing and interpreting data nuances
  • Experimenting and challenging the status quo
  • Creating personalized, relevant marketing strategies

Professional Memberships

  • GTMramp Member
  • Pavilion Member
  • Peak Community Member

Educational Background

  • Bachelor of Science from Bentley University

Pete is known for his ability to generate pipeline, increase customer value, and drive organizational growth through innovative marketing strategies.123

Highlights

Oct 10 · martechcube.com
The AI content bubble has burst. What should marketers do now?
Jul 15 · pathfactory.com
PathFactory Announces Strategic Acquisition of Uberflip
Apr 30 · youtube.com
Peter Lorenco on Creating Relationships with CMOs - YouTube
Peter Lorenco on Creating Relationships with CMOs - YouTube
Apr 30 · demandbase.com
Creating Relationships with CMOs - Demandbase
Creating Relationships with CMOs - Demandbase

Related Questions

What are Pete Lorenco's key achievements at PathFactory?
How has Pete Lorenco's marketing strategy impacted PathFactory's growth?
What was Pete Lorenco's role at HYCU and Alyce?
How did Pete Lorenco contribute to the acquisition of Uberflip by PathFactory?
What are Pete Lorenco's thoughts on the future of AI in marketing?
Pete Lorenco
Pete Lorenco, photo 1
Pete Lorenco, photo 2
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Location

Charleston, South Carolina Metropolitan Area