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Peter Adams

Senior reporter at Marketing Dive

Peter Adams is a Senior Reporter at Marketing Dive, an online trade publication that focuses on the impact of digital transformation in marketing, advertising, and media. He has been with Marketing Dive since April 2022, and prior to that, he served as a reporter and associate editor at Industry Dive since August 2018.12

Background and Education

Adams graduated from the Medill School of Journalism at Northwestern University, where he specialized in magazine journalism and English literature. His educational background laid a solid foundation for his career in journalism, particularly in covering topics related to marketing and media.13

Career Highlights

  • Current Position: Senior Reporter at Marketing Dive (April 2022 - Present)
  • Previous Roles:
    • Reporter at Marketing Dive (August 2018 - Present)
    • Associate Editor at Industry Dive (September 2016 - Present)
    • Associate Editor at Mobile Marketer (March 2017 - Present)
    • Columnist and Assistant Editor at North By Northwestern (October 2012 - May 2016)
    • Fact-Checking Intern at New York Magazine (January 2016 - March 2016)

Adams has contributed significantly to the publication with over 1,877 articles focusing on various aspects of marketing, including consumer packaged goods and retail media.34

Personal Interests

Outside of his professional work, Peter Adams enjoys engaging with pop culture, particularly through movies and podcasts. He often mentions his efforts to catch up on various shows and films in his free time.23

For more information about his work, you can find him on LinkedIn under the username peterdelanceyadams.

Highlights

Aug 29 · linkedin

Chili's is on a tear, reporting same-store sales growth over 14% in the most recent quarter, results that massively outperformed industry peers. I spoke to the brand's #CMO George Felix on why its messaging strategy, which has hammered fast food rivals over rising prices, is resonating with consumers, along with his learning the ropes of areas like first-party data and #CRM. Felix additionally emphasized that Chili's focus on value is not a moment-in-time tactic but a key positioning for the casual dining chain moving forward. #restaurantindustry #QSR #QSRmarketing #fastfood #brandbuilding

Aug 20 · linkedin

Many of you who follow me know I write a lot about #retailmedia. Join me on September 25 for an exclusive, free virtual event, "How to Navigate and Capitalize on Retail Media Networks." I'll be leading several discussions with experts on behalf of Marketing Dive focused on the biggest challenges and opportunities emerging for digital's fastest-growing channel. Reserve your spot at the link below today:

Related Questions

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Peter Adams
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Experience

Senior reporter at Marketing Dive since Apr 2022
Reporter, Associate Editor at Industry Dive; Associate Editor at Mobile Marketer; Columnist, Assistant Editor, Contributing Writer at North By Northwestern; Fact Checking Intern at New York Magazine; at Bell National

Education

Candidate for Bachelor of Science in Journalism and English, Northwestern University (2012 - 2016)

Location

Brooklyn, New York, United States