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Peter Barber

Co-Owner & CEO at ComCrop

Peter Barber is a pioneering figure in Singapore's urban agriculture sector, serving as the Co-Owner and CEO of ComCrop, Singapore's first and only rooftop farm.15

Background and Experience

Before joining ComCrop in 2017, Barber had a successful career in the video technology industry. He was one of Asia's top video editors and co-founded Blackmagic Design, a company that creates broadcast equipment, video software, and digital cinema cameras.14

Role at ComCrop

As CEO of ComCrop, Barber has led the company to significant growth:

  • Spearheaded the development of rooftop hydroponics farms in Singapore
  • Overseen the production of pesticide-free herbs and vegetables
  • Expanded distribution to major supermarket chains like NTUC Fairprice
  • Increased production capacity from 20 tonnes per year to over 20 tonnes per month12

Vision for Singapore's Agriculture

Barber is a strong advocate for expanding Singapore's agricultural capabilities:

  • Supports the government's "30 by 30" initiative to produce 30% of Singapore's nutritional needs by 2030
  • Believes Singapore should aim to become a net food exporter to enhance food security
  • Envisions Singapore becoming the "Holland of Asia" by leveraging technology and expertise12

Leadership Philosophy

Barber emphasizes the importance of:

  • Discipline and focus in farming operations
  • Adaptability in applying global agricultural techniques to Singapore's environment
  • Viewing farming as a respectable, science-based profession
  • Cost-effective production to remain competitive1

Peter Barber's LinkedIn username is pebarber, as mentioned in the query.3

Highlights

Oct 19 · eco-business.com
Singapore should set its sights on becoming a net food exporter
Singapore should set its sights on becoming a net food exporter
Aug 13 · moneyfm893.sg
Peter Barber, ComCrop - Singapore - money fm 89.3
Peter Barber, ComCrop - Singapore - money fm 89.3
Feb 17 · sfa.gov.sg
Peter Barber — rooftop vegetable farming with ComCrop | SFA
Peter Barber — rooftop vegetable farming with ComCrop | SFA

Related Questions

What inspired Peter Barber to transition from video editing to farming?
How does ComCrop ensure the quality of its pesticide-free produce?
What challenges has Peter Barber faced in developing rooftop hydroponics in Singapore?
How does ComCrop's production process differ from traditional farming methods?
What are Peter Barber's long-term goals for ComCrop?
Peter Barber
Peter Barber, photo 1
Peter Barber, photo 2
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Location

Singapore