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Peter Barber

Co-Owner & CEO at ComCrop

Peter Barber is a pioneering figure in Singapore's urban agriculture sector, serving as the Co-Owner and CEO of ComCrop, Singapore's first and only rooftop farm.15

Background and Experience

Before joining ComCrop in 2017, Barber had a successful career in the video technology industry. He was one of Asia's top video editors and co-founded Blackmagic Design, a company that creates broadcast equipment, video software, and digital cinema cameras.14

Role at ComCrop

As CEO of ComCrop, Barber has led the company to significant growth:

  • Spearheaded the development of rooftop hydroponics farms in Singapore
  • Overseen the production of pesticide-free herbs and vegetables
  • Expanded distribution to major supermarket chains like NTUC Fairprice
  • Increased production capacity from 20 tonnes per year to over 20 tonnes per month12

Vision for Singapore's Agriculture

Barber is a strong advocate for expanding Singapore's agricultural capabilities:

  • Supports the government's "30 by 30" initiative to produce 30% of Singapore's nutritional needs by 2030
  • Believes Singapore should aim to become a net food exporter to enhance food security
  • Envisions Singapore becoming the "Holland of Asia" by leveraging technology and expertise12

Leadership Philosophy

Barber emphasizes the importance of:

  • Discipline and focus in farming operations
  • Adaptability in applying global agricultural techniques to Singapore's environment
  • Viewing farming as a respectable, science-based profession
  • Cost-effective production to remain competitive1

Peter Barber's LinkedIn username is pebarber, as mentioned in the query.3

Related Questions

What inspired Peter Barber to transition from video editing to farming?
How does ComCrop ensure the quality of its pesticide-free produce?
What challenges has Peter Barber faced in developing rooftop hydroponics in Singapore?
How does ComCrop's production process differ from traditional farming methods?
What are Peter Barber's long-term goals for ComCrop?
Peter Barber
Peter Barber, photo 1
Peter Barber, photo 2
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Location

Singapore