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Peter Chen
Creative Director
Peter Chen is the Head of Creative Operations at Main Sequence Ventures, a role he has held since February 2021. In this position, he focuses on guiding venture science companies in shaping their early brand strategies and collaborates closely with the investment team on various creative projects.12
Professional Background
With over 17 years of experience in design, Peter has worked with some of the world's leading brands. Prior to joining Main Sequence, he served as:
- Creative Director at Eden Brew and Movio
- Head of Design at Coviu Global
- Design Lead at Datacom and Deloitte Australia
He also has experience as a product design and strategy consultant for deep-tech companies, working on branding and tactical product design.12
Entrepreneurial Ventures
Peter is an entrepreneur as well; he founded his own enterprise SaaS startup, Beaconmaker, which provided him with extensive experience in startup environments, product development, sales, and marketing.1
Community Engagement
Passionate about using design for social good, he founded Creative Helpers, a volunteer team that supports various organizations including Animal Liberation NSW and Vegan Australia through design and digital skills.1
Education
Peter graduated from Rosehill College and holds a Diploma of Digital Media from the Media Design School.2
In summary, Peter Chen combines a rich background in design leadership with a commitment to innovation and community service, making significant contributions to both his organization and broader societal causes.
Highlights
I love and am extremely proud of what we're doing at Eden Brew.
As our planet grows, so will the need for sustainable and abundant protein. I’m proud to support the launch of @Eden Brew’s exciting new brand identity, which celebrates a new dawn for dairy. Eden Brew uses a natural fermentation process to create milk-identical dairy proteins that contain no lactose or cholesterol - making it good for both people and the planet. For me, this new dawn for dairy is a fantastic step in the right direction when it comes to living in harmony with our planet.
Find out more and stay up to date with our news here: https://lnkd.in/dkE7q_TD
Camilla Roberts GAICD MBA (Valedictorian) Peter Fridell Kai PENG Jim Fader Anna Oxley Rintoul Phil Morle
We've launched a vegan cooking show! Outside of tech & product design, my wife Sara Kidd & I have been working on a vegan content business for the past couple of years and this is our next iteration. Check it out as we veganise iconic cakes around the world
