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Peter Conway
Distribution Director at Attraction World Group
Peter Conway is a marketing and business development professional with over 30 years of experience in the travel and tourism industry.1 He currently serves as the Distribution Director at Attraction World Group | AWG.2
Throughout his career, Conway has worked in various sectors of the travel industry, including airlines, tech startups, and activities operators.1 His experience spans roles as an activities operator, channel manager, and aggregator, giving him comprehensive insight into the benefits and challenges of working with online travel agencies (OTAs).1
Conway's expertise lies particularly in dealing with OTAs, having spent nearly a decade focused on this area.1 This experience has provided him with a deep understanding of their value in the marketplace from multiple perspectives.1
As a speaker at industry events like Arival Activate, Conway shares his extensive knowledge and experiences in travel and tourism.1 His LinkedIn profile indicates he is based in Cork, Ireland.2
With his multifaceted background and creative approach to marketing and business development, Peter Conway brings valuable insights to his role at Attraction World Group | AWG, particularly in areas related to distribution and partnerships with online travel platforms.
Highlights
Who will be the new Experience OTA’s to take off?
The airline industry is witnessing a crucial shift towards in-destination experiences, transforming how airlines engage with customers beyond just flying. With a focus on maximizing customer value, airlines are now delving into the world of experiences to enhance brand relevance and customer loyalty. By leveraging valuable customer data, airlines have a unique advantage in offering personalized and engaging in-destination experiences.
Key insights reveal that in-destination experiences offer airlines more than just revenue from ticket sales. These experiences serve as powerful drivers of customer engagement, brand extension, and loyalty beyond the flight itself. By incorporating activities and events into their offerings, airlines are creating vibrant and memorable brand experiences for travelers.
Unlike traditional experience OTAs, airlines benefit from an existing customer relationship, eliminating additional acquisition costs. This strategic advantage positions airlines as formidable competitors in the evolving landscape of in-destination experiences. As airlines continue to innovate and expand their offerings, they are poised to disrupt the traditional OTA market.
The industry is abuzz with anticipation as airlines gear up to revolutionize the realm of in-destination experiences. Who do you believe will lead this transformative journey in the airline industry? Love to hear your thoughts on which airline is set to make a significant impact in the realm of in-destination experiences.
Great to meet up with the team from #Collinson today at the #FutureTravelExperience in Dublin. During a very busy two days there were so many airline conversations where it was fascinating to learn
- What are the key motivations driving the current push towards growing ancillary revenues and
- What are the ancillaries that are getting airlines excited. Tony Shawcross Oscar James James Baker
