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Peter Harris

CRO at Advantage Group International

Peter Harris is the Chief Research Officer (CRO) at Advantage Group International, a position he has held since January 2022.12 He is an experienced research professional with over 25 years in the industry.3 Prior to his role at Advantage Group, Harris served as:

  1. CEO of Bastion Insights (July 2021 - January 2022)
  2. Chief Executive Officer at Potentiate (October 2019 - June 2021)
  3. EVP & Managing Director, Asia Pacific at Vision Critical (January 2014 - October 2019)

Harris is based in Sydney, New South Wales, Australia.1 He is a Fellow of The Research Society and the Australian Marketing Institute, focusing on making market and social research more valuable to businesses, particularly in marketing.1 His areas of expertise include technology-led customer intelligence, gambling, telco and tourism research, marketing metrics, and linking business metrics to marketing.1

Education and Professional Affiliations

  • Studied commerce at Western Sydney University (1986 - 1992)
  • Attended Marist Brothers (1979 - 1986)
  • National President of AMSRS (September 2007 - September 2012)

Harris has a strong background in various aspects of market research and customer intelligence, with a particular focus on using data and technology to drive business growth and improve marketing strategies.1

Highlights

Aug 29 · linkedin

Fantastic start to #HIC2024 today in Sydney. My original career idea was journalism and ended up loving marketing and research. It took many years to clarify how similar these professions are and now it makes sense. Thanks Jan Fran for a great story

Aug 9 · linkedin

I'm thrilled about the opportunity to engage in discussion and connect with amazing individuals at the upcoming TRS Conference in Sydney. It's shaping up to be an event filled with insightful conversations and memorable experiences. Can't wait to see you all there later this month #bettertogether

Related Questions

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Peter Harris
Peter Harris, photo 1
Peter Harris, photo 2
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Location

Beecroft, New South Wales, Australia