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Peter Harris

CRO at Advantage Group International

Peter Harris is the Chief Research Officer (CRO) at Advantage Group International, a position he has held since January 2022.12 He is an experienced research professional with over 25 years in the industry.3 Prior to his role at Advantage Group, Harris served as:

  1. CEO of Bastion Insights (July 2021 - January 2022)
  2. Chief Executive Officer at Potentiate (October 2019 - June 2021)
  3. EVP & Managing Director, Asia Pacific at Vision Critical (January 2014 - October 2019)

Harris is based in Sydney, New South Wales, Australia.1 He is a Fellow of The Research Society and the Australian Marketing Institute, focusing on making market and social research more valuable to businesses, particularly in marketing.1 His areas of expertise include technology-led customer intelligence, gambling, telco and tourism research, marketing metrics, and linking business metrics to marketing.1

Education and Professional Affiliations

  • Studied commerce at Western Sydney University (1986 - 1992)
  • Attended Marist Brothers (1979 - 1986)
  • National President of AMSRS (September 2007 - September 2012)

Harris has a strong background in various aspects of market research and customer intelligence, with a particular focus on using data and technology to drive business growth and improve marketing strategies.1

Highlights

Nov 20 · advantagegroup.com
Advantage Group International CRO Peter Harris to Succeed John ...
Advantage Group International CRO Peter Harris to Succeed John ...
Oct 25 · mrweb.com
Peter Harris Takes CEO Role at Advantage Group - MrWeb
Peter Harris Takes CEO Role at Advantage Group - MrWeb
Peter Harris | Great Clothes, Great Prices
Advantage Group International Appoints Global Chief Research Officer

Related Questions

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How has Peter Harris's career evolved over the past 25 years?
What specific technologies does Peter Harris leverage in his customer intelligence work?
How does Peter Harris's approach to market research differ from traditional methods?
What are some notable projects Peter Harris has led at Advantage Group International?
Peter Harris
Peter Harris, photo 1
Peter Harris, photo 2
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Location

Beecroft, New South Wales, Australia