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Pete Alberse

Partner at One Better Ventures, LLC

Peter Keane is a seasoned professional with extensive experience in advising, coaching, and funding mission-led Consumer Packaged Goods (CPG) companies. Currently, he is engaged with One Better Ventures, where he leverages his expertise to support the next generation of innovative CPG ventures aimed at promoting health and wellness. His impressive career trajectory also includes a significant role as General Manager of Seventh Generation Ventures, where he played a pivotal role in bringing health and wellness solutions to consumers across the globe. With a deep understanding of the industry, Peter has been instrumental in driving growth and strategic initiatives within the companies he has served.

Throughout his career, Peter has honed his skills in global customer development and sales strategies, making a remarkable impact during his tenure at Seventh Generation. His efforts were pivotal in enhancing the company’s market presence and ensuring that consumers had access to sustainable and eco-friendly products. Peter's previous experience also includes building robust sales teams and capabilities at Burt's Bees, where he served from 2006 to 2011. His leadership practices focused on creating a culture of sales excellence that contributed to the company's significant growth during that period.

Peter's professional background is further complemented by his previous roles at L'Oreal and Unilever, where he developed strategies that not only improved sales performance but also fostered long-term brand loyalty. His expansive career in fast-moving consumer goods (FMCG) provided him with invaluable insights into market dynamics and innovative consumer trends.

Related Questions

What inspired Peter Keane to focus on mission-led CPG companies?
How did Peter Keane contribute to the growth of Seventh Generation through his role in customer development?
What skills did Peter Keane develop while leading the sales team at Burt's Bees from 2006 to 2011?
How has Peter Keane's education in finance and economics influenced his career in consumer packaged goods?
In what ways does Peter Keane support the mission of sustainable and eco-friendly products at One Better Ventures?
Pete Alberse
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Location

Raleigh, North Carolina