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Peter Larsen

Senior Digital Analyst, Digital Analytics & MarTech, Big Data and Artificial Intelligence at Saxo Bank

Peter Larsen is a Senior Digital Analyst at Saxo Bank, specializing in Digital Analytics, MarTech, Big Data, and Artificial Intelligence. He has recently accepted a new position as Head of Digital Analytics at Saxo Bank, as announced in July 2024.1

Peter has a strong academic background, holding a Cand.merc. MIB degree in Innovation & Business Development with a minor in 'Data in Business' and a Bachelor of Science (BSc) in Service Management from Copenhagen Business School.

In his role at Saxo Bank, Peter is responsible for monitoring the bank's websites and advising regions based on ad hoc analyses.2 His expertise includes:

  1. Building and developing tracking frameworks
  2. Setting up analytics interfaces
  3. Presenting data effectively

Peter's technical skills encompass:

  • Tag Management Systems
  • Marketing Technologies (Adobe Analytics, Adobe Target, Adobe Audience Manager)
  • Data analysis and automation using SQL, Python, JavaScript, and Microsoft PowerBi

Outside of his professional life, Peter is a dedicated full-time father of twins.

Related Questions

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Peter Larsen
Peter Larsen, photo 1
Peter Larsen, photo 2
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Location

Copenhagen, Capital Region, Denmark