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Peter Liebenson
Research Director at ERm Research, LLC
Professional Background
Peter Liebenson is an accomplished professional at the intersection of psychology and media, focusing particularly on how psychological research can influence media presentations for children. With a wealth of experience in television development, production, and programming, he has honed his skills in understanding how to effectively engage young audiences through various media formats. His work has spanned across several high-profile organizations including the BBC and Nickelodeon, where he initially kicked off his career in the media industry. Furthermore, as the Research Director at ERm Research, LLC, Peter has been pivotal in conducting research that sheds light on the relationship between children's psychological development and their media consumption.
Peter has also utilized his entrepreneurial spirit by successfully establishing and marketing three online businesses, showcasing his ability to merge creative ventures with business acumen, and demonstrating a strong understanding of digital marketing and web design. His background as a web designer and marketer has enabled him to create visually appealing and user-friendly online spaces, which add significant value to his professional portfolio.
Education and Achievements
Peter's academic journey has uniquely equipped him for his career. He graduated with a B.A. in Film & Media Studies and Psychology from Swarthmore College. This double major is indicative of his deep-seated interest in both the artistic and scientific dimensions of media, which has informed his approach to media production and consumer psychology. Furthermore, he enhanced his media production skills through the BBC TV Production Program at NYU Tisch School of the Arts in London, an experience that not only polished his technical abilities in production but also immersed him in a rich cultural context crucial for storytelling.
Peter's contributions extend beyond his work in psychology and media. He is also a celebrated children’s book author, showcasing his ability to connect with younger audiences through literature. His playful passion for new media and television shines through in his creative pursuits, providing educational and entertaining content that resonates with children. In addition, Peter cultivates an appreciation for the art of sound as an amateur thereminist and enjoys the delicate practice of Japanese tea, demonstrating his diverse interests and creative spirit.
Key Achievements
- Television Development and Production: Peter has worked with notable institutions like BBC's "Blue Peter" and has served as a Production Assistant for The Gregory Brothers, accumulating a significant brand of experience across various roles in media. His roles at Comedy Central and Nickelodeon further bolster his expertise in the realm of television programming aimed at younger audiences.
- Entrepreneurial Ventures: As the founder and designer of Pete's Caramels, Peter not only showcased his entrepreneurial spirit but also honed his skills in branding and product creation, successfully marrying his culinary passion with business.
- Research and Media: In his current role as Research Director at ERm Research, LLC, Peter navigates the complex relationship between media consumption and child psychology, aiming to develop strategies that media creators can use to present information that is both engaging and educational.
- Writing and Storytelling: His work as a children’s book author reflects his ability to weave narratives that are compelling to kids, bringing together his insights from psychology and media to create enriching content.
Throughout his career, Peter Liebenson has shown a steadfast commitment to enhancing the ways that media can serve young audiences positively. Through his blend of technical expertise, research acumen, and creative talents, he continues to influence the landscape of children’s media, thereby enriching the educational and entertainment experiences of young viewers.
